Search Global Cosmetic Industry: Page 25

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Beauty Marketing: Globalizing Trust

Word of mouth rules, whatever the language. Marketers face a challenge in translating the definition of beauty across cultures, and digital and social media platforms further call into question the globalized nature of brands.

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Case Study: Combating Diversion with a Customized RFID Solution

Diversion—or the unauthorized selling of professional beauty products—can easily damage the carefully crafted message of a brand. Find out how one beauty company is fighting back.

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4 Takeaways from Foundermade 2019

Panelists from brands and retailers including Walmart, Whole Foods, Qurate Retail Group and more came together to offer upstarts advice on every aspect of building a brand.

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4 Pivots That Reinvented a Brand

The difficult decisions that changed everything.

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Sex Appeal: Four Tips for Marketing Men’s Products to Guys and the Women Who Buy for Them

Marketers must focus first on aptly targeted emotional marketing and the relevant benefits that products can provide and then on who is making the actual purchase: the man in question or a woman in his life.

Science with the Glamour: Ingredients' Brand Impact

Beyond their obvious functional value, ingredients can be integral to the story beauty brands share with consumers.

Putting the Color in Cosmetics Sales

The color cosmetics category is one of the most fashion-oriented in the beauty market, with catwalk styles exerting influence over the mainstream market. But, as the world’s developed markets approach saturation, manufacturers must find new ways to compete, and many are drawing inspiration from other categories and even other industries.

Marketing Matters: Changes Bring Opportunities

Marketing products for menopausal women around the globe poses challenges and opportunities for the skin care industry.

In 2022, Lignopure commissioned the first GMP-compliant plant for lignin conversion, reportedly achieving the ability to recycle 90,000 kg of lignin annually.

Beauty Alternatives: Ingredient Trends

From upcycled technologies to improved oil-in water formulations, emerging ingredients are taking beauty to the next level.

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R.A.W. Offers a Peek at L’Oréal's Sustainable Future

Inspired by hair stylists and consumers, L’Oreal has created its most sustainable products yet. And it’s just the start.

Bath & Body: Growing Beyond the Basics

Commoditization and maturing markets continue to put pressure on sales numbers for bath and body products.

Hair Care Ingredients Nourish and Support

The demand for high-level functionality is pushing hair care ingredient technology, and hair care brands are learning to balance these demands while better serving traditional aesthetic demands for hair products.

High Performance, Good Business

GCI magazine recently spoke with skin care marketers about their businesses. Although their products target different, specifically defined segments of the market, there are caveats across the board—notably that today’s hyper-aware consumers expect products to perform at a high level and that the partnership between R&D and marketing is paramount in meeting this expectation.

A recent Kline report notes that retailers like Target have responded with “Tween Skin Care” sections to direct shoppers to age-appropriate products.

Pro-aging: Gen Alpha to Boomers

Every age cohort of consumer is seeking something slightly different from anti-aging skin care.

Social Media Keeps It Real

Learn the successes of skin care brands via social media chatter.

Wearables: A Beautiful Future

New technology opens the door to self-diagnosis of skin issues.

2011 Ingredient Launches

A roundup of the ingredient launches published in GCI, January–November.

The Importance of Efficacy in Cosmeceutical Beauty

Ongoing ingredient innovations and consumers’ constant desire to maintain youthful skin has this beauty segment continuing to develop.

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