Search Global Cosmetic Industry: Page 24

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Finding Your Niche in Salon Hair Care

Salon hair care manufacturers are finding success with brand strategies that include broad product ranges aimed at answering very narrow needs, employing the latest technologies and appealing to causes and lifestyles.

Since December 2023, online searches for “whole body deodorant” have exploded, dwarfing traffic recorded over the last 20 years. Why is that?

The Whole-body Revolution

Simplicity, multifunctionality, gentleness, value and efficacy are driving exponential growth in launches promising all-over deodorizing benefits across multiple body sites.

Votre Vu’s top-seller is its beauty drink Snapdragon—which includes collagen, vitamins, aloe vera, ginkgo biloba, and green, white and red teas among its ingredients.

From Fiction to Fact—Ideas Build Beauty Business

Votre Vu, a small, direct-selling beauty business, is leveraging its founders’ unique backgrounds and experiences, as well as elements of fun and infotainment to build success.

Deodorant Market Smelling Rosy

Changing consumer habits, marketers’ responses to these changes and product innovations have allowed deodorants to maintain positive growth.

“Consumers may find it difficult to understand and compare products when SPF labeling and regulations differ,” says Sundeep Gill, PharmD, co-founder of Sun Deep Inc. “For instance, what constitutes SPF 30 in one country might not be the same in another due to different testing criteria.'

Top Sun Care Trends: Insider Insights

“Consumers no longer want to choose between sun protection and skin care, and they demand ethical, sustainable and inclusive products,” says Margaret Sullivan, technical service scientist at Arcaea.

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[Exclusive L’Oréal Q&A] Formulating for the 55+ Woman

The products have been meticulously designed and formulated for the 55+ woman: not to alienate her from the market, but to embrace her and bring her in if she wants to use makeup.

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For the Ages: Ingredients Targeted to Different Generations

Consumers of all ages seek out skin care, so developing products with ingredients that are particularly suited to their age group can help consumers feel your brand is taking a customized approach.

Adaptable Allure

With its ability to distinguish visual specifics of target consumers, facial recognition technology is changing the beauty landscape by allowing the creation and marketing of personalized offerings.

SPF-infused makeup, multifunctional K-beauty and more are lighting up consumers' feeds this summer.

SummerTok's Hottest Beauty Trends Include SPF Glow-Ups, TikTok-Famous Eyebrows and Skin-Loving Makeup Magic

Brands that tap into seasonal and longer-term consumer engagement can gain ground on even the most entrenched establishments.

Beauty Marketing: Globalizing Trust

Word of mouth rules, whatever the language. Marketers face a challenge in translating the definition of beauty across cultures, and digital and social media platforms further call into question the globalized nature of brands.

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Case Study: Combating Diversion with a Customized RFID Solution

Diversion—or the unauthorized selling of professional beauty products—can easily damage the carefully crafted message of a brand. Find out how one beauty company is fighting back.

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4 Takeaways from Foundermade 2019

Panelists from brands and retailers including Walmart, Whole Foods, Qurate Retail Group and more came together to offer upstarts advice on every aspect of building a brand.

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4 Pivots That Reinvented a Brand

The difficult decisions that changed everything.

Addressing Desires of Target Consumers Through Ingredients

Ingredients can translate across categories, segments, regions and boundaries—if you know how to properly use and talk about them.

Claims are a vital way in which brands communicate the benefits of a product to the consumer.

Claims in the Indie Brand Era

Part 3 of a 4-part series: understanding the market dynamics that drive beauty claims.

Navigating Through Anti-aging Ingredients

With the myriad of anti-aging options out there, it can be difficult to sort out what is right for your brand.

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UV Protection Isn't Enough

Mounting environmental stressors require new ingredient innovations.

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Make Your Green Claims Mean Something

To ensure your brand’s green claims have meaning for consumers, the claims should be authentic, clear and relevant.

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