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Thought leaders from the Beauty Biz Roundtable 9: (back row, from left) Wendye Katzman, Muse Collective; Amy Liu, Josie Maran Cosmetics; Jennifer Goldfarb, ipsy; Cesar Arellanes, Center for International Trade Development; Dan Obegi, DermStore Beauty Group; Nathalie Schlemer, Wen Hair Care; and Eleanor Keare, Circle of Friends; (front row, from left) Fabrice Croisé, SelectNY; Maria Rush, Beauty Collection; Frances Mazur, Mazur Group; and Scott-Vincent Borba, Borba, e.l.f. cosmetics and Toppik, Inc.

Beauty Thought Leaders Discuss Brand Storytelling, Innovation at BBR9

At the 9th edition of Mazur Group's Beauty Biz Roundable (BBR), beauty industry leaders met, mingled, presented and discussed a variety of industry-relevant topics, including growing distribution, evolving products, ingredients and much more.

Acquisition of Alberto Culver Impacts Latin America Market Dynamic

Move gives company 40% share of Argentine market.

L’Oréal’s Latin American Sales Growth Hits Double Digits

The Latin American market continues to be lucrative for international beauty companies.

Johann W. Wiechers, Ph.D.

Words from Wiechers: One-way Communication

Talking to our customers is a critical step. The most basic question is: What do they expect of a cosmetic product? Furthermore, educating them by communicating the science through journalists is critical.

Sensory Ingredients: Aesthetics Connect with Consumers

Beauty products are increasingly expected to offer an additional emotional value that has a positive impact on consumers’ quality of life, often delivered through sensory aspects.

The Power of Words and Perception

The resonance of the words used to discuss beauty products can be different for every consumer, but powerful nonetheless.

Consumers Demand Eco, Individualized and Efficacious

Ingredient suppliers share insights into consumer wants, the ingredients created in response and how brand owners can leverage ingredient stories in product and branding efforts.

State of the Industry

Return to pre-economic crisis growth expected by 2015; Latin America and skin care remain highlights of global beauty market.

We’re not going to revert back to pre-pandemic habits—certain behaviors are here to stay.

Post-COVID Beauty

The pandemic has shifted how consumers approach beauty care and how they purchase their go-to products.

It's important to have a deep understanding of local mindsets, tastes and skin tones.

Excerpt: Courting Chinese Consumers Through Color, Storytelling & Packaging

More and more beauty brands are taking a dive into the Chinese market.

plusOne is the first company to make pleasure an everyday occurrence with high-quality yet affordable and accessible vibrators.

Sexual Wellness Brands Get in the Beauty Game

Sexual wellness innovators are giving a whole new meaning to self-care.

The humble cosmetic stick has seen a steady increase in popularity in recent years.

Minimalist Challenge: a Multifunctional Cosmetic Stick

Meeting the clean beauty formulation demand for performance with a short INCI list.

Bigelow425

C.O. Bigelow Delivers Old-fashioned Hospitality in a Tech-driven World

An ICMAD Spotlight interview with Ian Ginsberg, president of C.O. Bigelow Apothecaries.

Chris Birchby, Coola's founder and chief eco-entrepreneur.

How Coola's Setbacks Made It a Stronger Brand

“By this point, we had reformulated and crafted our mission statement in a way that we had much more success the second time than if we had gone to market with the first run."

Don’t let a bad code ruin a great package: know your package design essentials.

3 Ways to Boost Your Packaging Impact

Know your design essentials and protect your packaging investment.

Marketing Matters: Beyond the Moon

It is no longer enough for a product to simply do what it claims to do in order to succeed. Products must appeal to consumers by catering to their social consciousness...

Future Beauty Industry Leaders Forecast Beauty in 2020

FIT master’s degree program celebrates 10th anniversary with special capstone focused on the future of beauty.

Addressing Evolving Consumer Concerns

With an increasing number of consumers concerned about more aspects of the products they buy, it is to the beauty industry’s benefit to clearly and effectively communicate the advantages and safety of the products it offers.

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