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972 Results
Type: Article
Testing
Targeted Beauty Testing
Ensure your beauty products’ claims mean something.
News
Stop Collecting Underpants and Start Making Money!
Without a plan—and a strong adherence to that plan—profit might never be in the future for your beauty brand.
Consumers & Markets
Central Asia: Cosmetics, Culture and Politics
Because the region's relatively low-income levels, it is inevitable that consumer expenditure on beauty is far from high in Central Asia; the absence of locally produced cosmetics and toiletries means the region depends on imports.
News
Color Talk—Connecting With Consumers at Shelf
What color says about a brand and how deep its influence runs at shelf.
Packaging
First Impressions
Innovation in cosmetic sample packaging allows marketers to convey the benefits, attributes and value of a product brand to the consumer.
Skin Care
Cover Story: Cosmeceuticals Inject Innovation Into Antiaging
The vibrant antiaging market is being fueled by the development of high-tech formulations that are blurring the boundary between cosmetics and pharmaceuticals. Euromonitor International takes a look at the $14.9 billion global market and the latest developments in wrinkle-busting cosmeceuticals.
Consumers & Markets
Australia’s Beauty Initiative
A government trade program gives a boost to Australian beauty brands through greater visibility with retailers and media in the U.S.
Consumers & Markets
Men’s Grooming: Worth the Hype?
The men’s market has failed to deliver gains previously anticipated, though recent innovations have put the sector back into the headlines. Euromonitor International takes a closer look at the factors influencing growth of the category and recommends strategies to re-ignite growth.
Consumers & Markets
Now is the Time to Market Beauty to Generation Alpha
This young, tech-savvy demographic wields brand influence and purchasing power that beauty brands need to tap into sooner rather than later.
Bath & Body
Beauty x Oral Care: Ready for Disruption
A sometimes conservative category gets a shakeup with new claims and technologies.
Packaging
Shelf Engagement: The Beauty of Secondary of Packaging
Enhancing the consumer experience, secondary packaging options can offer a wide array of new opportunities for beauty products.
Launches & Claims
Omics: a New Era in Smart Skin Care?
Breakthroughs in omics—genomics, epigenomics, proteomics, metabolomics and more—are recalibrating researchers’ understanding of human health, disease and aging.
Color Cosmetics
Crossing Categories
As the multifunctional product trend rages on, beauty brand marketers need to be smart about what they are promoting in these products, as well as how they are developing them.
Event Coverage
[slideshow & podcast] The Beauty of Food Rules at the Indie Beauty Expo
On this edition of The Business of Beautiful: Edible and food-inspired brands and eco-luxury dominated the latest edition of this must-attend show, including skin fasting, watermelon seed beauty, facial smoothies, climate-built skin care and more.
Sun Care
Sun Care Radiates Untapped Success
Despite considerable growth over the past five years, sun care remains one of the smallest sectors within the cosmetics and toiletries industry. Although it appears that messages of the dangers of sun exposure are getting through to the consumer, there remains untapped potential for growth.
Launches & Claims
Labeling Claims—Untangling the Rules
Dissecting what is allowed on an ingredient label and the types of label claims may have detrimental consequences to the industry overall.
News
Where Does It Hurt?
An exclusive study takes a look at the top concerns of today’s leading beauty executives.
Bath & Body
When Clean Isn't Enough
Fresh strategic planning for bath and body meets market demands and offers the promise of growth.
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