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Multifunctional Versus Tailored Approaches in Beauty

The popularity of beauty options such as BB creams has caused a boom in products that offer multifunctionality, but at the same time, consumers are continually seeking out products that fit specific needs.

Collaborate and Innovate: CEW's Advancing the Industry with Ed Shirley

A recap of the Sept. 15, 2010, CEW Newsmaker Forum, at which Ed Shirley, P&G's vice chair of global beauty and grooming, spoke about the shifting consumer landscape, communicating with today's consumers and evolving strategies on shelf. An additional discussion of the Shirley's comments will be available in GCI magazine's December Starting Point column.

CES is filled with a range of leading-edge tech, but little of it makes an impact on the beauty marketplace. Why?

5 Reasons High-tech Beauty Isn’t Taking Off

And five ways we can make it happen.

The influence of livestream commerce extends beyond individual transactions, shaping the business models of social media platforms that facilitate these events.

Beauty’s Untapped Livestreaming Potential

A blueprint for brands getting started or refining their strategies.

Smells Good—But is it Safe?

Adding a fragrance to a beauty product can certainly make it smell sweeter (or crisper or more clean or earthier and so on), but it also can introduce a more complex formulation challenge.

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Case Study: Packaging That Inspires Confidence

Packaging makes the initial connection with consumers, and this means it requires a significant amount of consideration from brand owners on what kind of message it sends about the brand from the shelf.

Private Label Lessons From the Recession

In a still-recovering economy, private label capitalizes on consumer desire for affordable beauty.

Jane Lauder, global president/general manager of Origins and Ojon, at CEW’s Women in Beauty Series.

CEW Welcomes Jane Lauder

At CEW’s first Members Only Women in Beauty Series event, the discussion provided an opportunity for attendees to get an inside look at Lauder’s experience and how she navigates the landscape of sustainability and consumer demand.

The Inside Secrets of Your Outside Partners

Strengthen your business by capitalizing on the companies all along your supply chain.

Highlighting Ingredients

Making consumers aware of the elements that make up your products’ formulations can create better consumer value and engagement, but it also can pose execution challenges.

Trends in Alphabet Creams

As the BB cream trend grows into CC, DD, EE and options all down the alphabet, consumers continue to be drawn to these multifunctional products—but is there a bursting bubble in the category’s future?

Skin Care—Then and Now: Sunscreen

Sunscreen has been through a remarkable transformation in the last century.

Gaining Consumer Confidence by Finding Common Ground

Misleading information and misconception has the potential to erode consumer confidence in natural-positioned products and brands. In order to gain consumer confidence, common ground within the natural segment must be found.

Trend Horizons

The movements, trends and forces that continue to shape the industry.

Looking for a Bigger Bite—Selling Beauty from Within

Nutraceuticals are a major focus for the beauty industry, and are becoming a focal point for product innovation, but are consumers actually buying into it?

Is Your Digital Marketing A Turn-on?

As consumers shift their attention and time to a variety of online activities, how do brands stand out in the cluttered online space and create loyal brand advocates?

India Quarterly: Estée Lauder Sets Up Shop In Mumbai

Large multinationals continue expansion in India, while the Indian preference for naturals continues to be a key port of entry for smaller brands.

Lush Light Touch Solid Face Oil Serum

Read the Label: LUSH's Light Touch Solid Face Oil Serum

This "Read the Label" describes waterless formulating in LUSH's Light Touch Solid Face Oil Serum. When warmed, this bar becomes a moisturizing and toning oil/serum to balance skin.

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