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Solutions for scalp care, anti-aging, anti-hair loss, skin longevity, sensory benefits in hair and more will be featured in the 2024 In-cosmetics Asia Innovation Zone; and as the media sponsor, Cosmetics & Toiletries was given a sneak peek. Read on for more.

Revealed: 5 Cosmetic Actives You'll Find at In-Cosmetics Asia

Solutions for scalp care, anti-aging, anti-hair loss, skin longevity, sensory benefits in hair and more will be featured in the In-cosmetics Asia Innovation Zone; and as the media sponsor, Cosmetics & Toiletries was given a sneak peek.

By supporting the scalp barrier, the Daily Hydro serum protects against environmental aggressors, oxidative stress and moisture loss to ultimately boost hair longevity.

Act+Acre's Daily Hydro Serum Promotes Hair Longevity by Protecting the Scalp Barrier

"We created the Daily Hydro Scalp Serum to broaden the accessibility of scalp care to a wider audience because scalp issues are more common than we acknowledge," says founder and trichologist Helen Reavey.

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Silab’s Longevicell Targets Sirtuins, Co-activators for Anti-aging, Longevity Efficacy

The ingredient activates sirtuins 1, 3, 6 and 7, as well as NAD+ and AMPK, boosting mitochondrial activity and mitigating cellular aging processes.

Unilever Collaboration Discovers New Links Between Youthful Appearance, Health and Longevity

A new study on aging and appearance led by scientists from Unilever and Leiden University Medical Center in the Netherlands has discovered that women who look younger than their years tend to have lower blood pressure.

Researchers recently identified a total of 12 key contributors to the aging process, providing an unprecedented roadmap for beauty brands seeking to deliver pro-/anti-aging solutions to consumers.

AbbVie Expert to Decode 'The Beauty of Longevity' at Beauty Accelerate

Researchers recently identified a total of 12 key contributors to the aging process, providing an unprecedented roadmap for beauty brands seeking to deliver pro-/anti-aging solutions to consumers.

Ayuna Terra Bella

Ayuna ‘Less is Beauty’ Launches Cannabis-based Terra-Bella Skin Cream

The Terra line by Ayuna “Less is Beauty” combines the values of self-care and beauty. The latest addition, Terra-Bella, is an emulsion-based skin cream that contains a blend of cannabis stem cell extract and organic actives to promote skin longevity and increase consumer happiness.

While 'anti-aging' claims aren't going away any time soon, longevity presents a new, holistic, technically advanced front in beauty innovation.

L'Oreal's Morley Willoughby Takes on Beauty's Longevity Revolution @ Beauty Accelerate 2025

As Mintel reported earlier this year, "Brands can tap into this longevity-driven market by combining holistic wellness concepts with technological advancements."

According to a recent report by Kline & Company, innovations in areas like infrared saunas, cold plunges, cryotherapy, IV therapy, red light therapy, and wearable tech are meeting consumer demand for long-term health benefits.

The Future of Wellness: A Shift Toward Longevity and Preventative Care

As interest in preventative care and longevity rises, 2025 is set to see increased investments in these sectors.

By targeting sirutins, beauty brands have an opportunity to transition from anti-aging to age reversal, per emerging research.

Estée Lauder Dives Into Beauty’s Longevity Era

New research is shifting skin care from anti-aging to age reversal.

Parëva Beauty Brings 'Radical Transparency' to the Longevity Boom

All SKUs are broken down on The (F)actuals, the brand's disclosure program, which shares both formulation details and product testing results to arm consumers with more in-depth information.

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Tomorrow's Leaf Launches in Nashville with SkinSanity

SkinSanity includes the prebiotic Clear Skin System, Youth Restore and Essentials Systems.

Longevity isn’t just about products; it’s a full-on movement. Mintel recently noted that combining holistic wellness with cutting-edge tech is opening up massive opportunities. From exosomes for hair and skin rejuvenation to cellular-level innovations, beauty is no longer just about looking good—it’s about living better, longer.

The Future of Beauty: How Longevity is Shaping Innovation

How R&D, product innovation and marketing teams can tap into the red-hot longevity market.

OneSkin was founded by four women

OneSkin Launches with Topical Supplement

The Topical Supplement features a proprietary peptide, OS-01.

HeiQ Skin Care is suitable for all textile fibers and can be applied to all textile items that come in direct contact with the skin.

HeiQ Skin Care Technology Offers Microbiome Balance Through Next-to-Skin Apparel and Home Textiles

HeiQ Skin Care is suitable for all textile fibers and can be applied to all textile items that come in direct contact with the skin.

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Disrupting Beauty: How CBD Will Impact Global Skin Care Sales by 2024

The global CBD skin care market has been valued at $710 million in 2018, with sales projected to rise to $959 million by 2024—which would account for an estimated 10% of global skin care product sales.

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Sensient's Ethically Sourced Extracts Combat Oxidative Stress, Skin Sensitivity

These three extracts are strategically sourced to benefit local environments and economic development, and may be used to balance skin; defend against pollution; and enhance the skin barrier.

In vitro research has found that LunaRose upregulates the melanin receptor and instigates melatonin-like gene expression.

Mibelle Biochemistry's LunaRose Delivers Melatonin-like Effects for Overnight Skin Rejuvenation

In vitro research has found that LunaRose upregulates the melanin receptor and instigates melanin-like gene expression.

Corneopeptyl acts on the skin's surface to strengthen the corneocyte envelope and, as a result, its natural barrier protection. The technology reportedly functions as an aging solution for consumers across a range of generations.

Lucas Meyer Cosmetics' Corneopeptyl Future Proof's Older & Younger Skin

An AI- and algorithm-powered test reportedly "showed real-life results from volunteers with once-per-day application for 28 days: the skin looks 2 years younger and in some instances, up to 4 years."

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