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The Latest and Greatest in Skin Rejuvenation: NAD+

Nicotinamide adenine dinucleotide, in its oxidized form (NAD+), has been identified as a key natural entity in the body that supports biological functions by restoring cellular health. As such, it is finding its way into anti-aging cosmetics.

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NAD Puts P&G's Crest Whitening Claims in Check

The National Advertising Division (NAD) of the U.S. Better Business Bureau reviewed P&G's Crest Whitening Emulsions claims and found some were supported and others were not; revisions were recommended.

NAD Recommends Claim Alteration for P&G's Secret Clinical Strength

The National Advertising Division (NAD) has recommended that The Procter & Gamble Company (P&G) discontinue "100% odor protection" claims for the company’s Secret Clinical Strength Clear Gel and Invisible Solid. Claims, including those made in television, print, and social media advertising, as well as on the company website, were challenged by Unilever United States Inc.

Invity's SuperNAD Youth Activating Facial Sheet Mask and Ultimate NMN 12000 dietary supplements aim to delay skin aging.

Invity Debuts with NAD-infused Face Mask, Dietary Supplements

Invity's debut products aim to boost the skin's nicotinamide adenine dinucleotide levels to hydrate the natural cellular defense and energy system, delaying the aging process of skin cells.

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Aquaphor Baby Diaper Rash Re-designs Packaging After NAD Inquiry

Following an inquiry by the National Advertising Division, the maker of Aquaphor Baby Diaper Rash Cream is permanently discontinuing express claims that the product relieves diaper rash in six hours.

By energizing mitochondria and promoting DNA repair, RejuveNAD is able to make the skin appear eight years younger within 42 days, per clinical studies cited by Mibelle Biochemistry.

Mibelle Biochemistry's RejuveNAD Boosts the Skin's 'Longevity Molecule'

By boosting the "longevity molecule," NAD+, RejuveNAD is able to to optimize cellular processes to simultaneously address "at least" five of the 12 hallmarks of aging.

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Silab’s Longevicell Targets Sirtuins, Co-activators for Anti-aging, Longevity Efficacy

The ingredient activates sirtuins 1, 3, 6 and 7, as well as NAD+ and AMPK, boosting mitochondrial activity and mitigating cellular aging processes.

Happy Aging Longevity Shots bottles and box

Happy Aging Pairs Science and Wellness to Boost Skin and General Longevity

A new aging test and ingestible shot point to a new holistic approach to beauty and well-being.

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Native Extracts x Nutrafruit Reveal ‘Royal’ Natural Active: Queen Garnet

Native Extracts and Nutrafruit have partnered to deliver a topical extract and nutricosmetic that are Japanese plum-based.

By targeting sirutins, beauty brands have an opportunity to transition from anti-aging to age reversal, per emerging research.

Estée Lauder Dives Into Beauty’s Longevity Era

New research is shifting skin care from anti-aging to age reversal.

Longevity isn’t just about products; it’s a full-on movement. Mintel recently noted that combining holistic wellness with cutting-edge tech is opening up massive opportunities. From exosomes for hair and skin rejuvenation to cellular-level innovations, beauty is no longer just about looking good—it’s about living better, longer.

The Future of Beauty: How Longevity is Shaping Innovation

How R&D, product innovation and marketing teams can tap into the red-hot longevity market.

The Glowing Night Gel Mask and Vegan Black Soap utilize Edobio's signature ingredient, BiProGE Lactic Acid Bacteria.

Edobio Adds to Floradiance and Saketernal Collections

The Glowing Night Gel Mask and Vegan Black Soap utilize Edobio's signature ingredient, BiProGE Lactic Acid Bacteria.

BASF's Oximony comprises an extract of Lysimachia christinae that is FairWild certified.

BASF Unveils Oximony: An Ingredient for Skin Longevity and Radiance

A 0.25% concentration of the ingredient of the ingredient applied to Chinese volunteers showing common signs of aging showed a 28% improvement in skin fatigue appearance within two weeks of application.

Four Olay Regenerist skincare serum bottles in black, purple, and red gradient packaging

Olay Taps Medspa Momentum With Regenerist Treatments Line

The launch underscores how far medspa-coded claims have penetrated mass skin care.

Cosmetic beauty products flatlay including foundation stick, spray bottle, gel capsules, pink blush, and lip tint on pink background

9 in-cosmetics Global Show Floor Highlights: Sneak Preview

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ICMAD to Host FDA Cosmetics Regulations Workshop

The meeting will include a mixture of presentations and panel discussion on topics related to manufacturers and marketers of cosmetics and over-the-counter (OTC) drugs, such as I.S. FDA activities and changes in OTC drug regulations

Invity Youth Activating Instant Filler is formulated to boost hydration levels and increase the rate of collagen production in the skin.

Invity Launches Youth Activating Instant Filler

The Youth Activating Instant Filler is a needle-free filler alternative formulated to boost hydration levels and increase the rate of collagen production in the skin.

According to a recent report by Kline & Company, innovations in areas like infrared saunas, cold plunges, cryotherapy, IV therapy, red light therapy, and wearable tech are meeting consumer demand for long-term health benefits.

The Future of Wellness: A Shift Toward Longevity and Preventative Care

As interest in preventative care and longevity rises, 2025 is set to see increased investments in these sectors.