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Peach & Lily's first store launch was within Macy's Flushing in New York (pictured) last November.

Macy's x Peach & Lily Bring K-beauty to California

What does the latest collaboration mean for K-beauty and the allure of the store-in-store beauty retail concept?

Hair twists are trending, and reportedly benefit hair by protecting it so it can grow longer. Is this true? One expert responds.

Trending: Clean K-Beauty and Textured Hair Twists

This week's look at top consumer trends uncovered rising interest in one clean K-Beauty brand, and modern twists for textured hair. Read on for more.

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Latest From K-Beauty: "Cloudless Skin"

The "cloudless skin" K-Beauty trend is going to be one to jump on. Instead of only having healthy-looking skin, this trend is all about actually achieving healthy skin.

Bright orange Ulta Beauty storefront with red vertical wall and glass entrance

Ulta Beauty Takes Mexico by Storm: K-Beauty, Local Brands and More

By January 2026, K-Beauty products will expand to 10 Ulta Beauty Mexico locations, including key cities like Guadalajara, León, Monterrey and Tijuana.

South Korean flag pinned on a map showing East Asian region

Blackstone Invests in with Juno to Bring K-Beauty Hair Care to the World

The brand centers a multi-step approach to hair wellness, similar to K-beauty principles seen in skin care, focusing on artistry and preventative wellness.

Peach & Lily has announced the 2020 Best of K-Beauty Awards for skin care, in which 17 products were selected through a combination of consumer reviews and the approval of Peach & Lily founder Alicia Yoon.

Peach & Lily K-Beauty Skin Care Award Winners

Peach & Lily has announced the 2020 Best of K-Beauty Awards for skin care, in which 17 products were selected through a combination of consumer reviews and the approval of Peach & Lily founder Alicia Yoon.

K-beauty's 2nd US Wave Includes a 'Netflix of K-beauty,' Retail Expansions & More

"In 2022, it [the global K-beauty market] was valued at approximately $91.99 billion," per Landing, "with North America contributing around $3.8 billion."

Carver Korea's flagship skincare line, A.H.C (Aesthetic Hydration Cosmetics), sells approximately 1,000 different cosmetics products in Korea, China and the United States.

K-beauty Investment from Bain and Goldman Sachs Heats Up Market

Carver Korea investment represents the latest boost to k-beauty, targeting both domestic and international expansion.

While K-Beauty isn’t new, it is still growing rapidly — a sign that it’s still a long way from being a mature sector. In fact, researchers expect it to grow at a CAGR of 9.2% until 2030 to reach US$18.32 billion.

in-cosmetics Korea Kicks Off, Highlights K-Beauty and 6 Ingredients to Watch

While K-Beauty isn’t new, it is still growing rapidly — a sign that it’s a long way from being a mature sector. In fact, researchers expect it to grow at a CAGR of 9.2% until 2030 to reach US $18.32 billion.

Florapy channels K-beauty to bring new mask innovation to the market.

[podcast] Florapy Channels K-beauty Inspiration in Masks

Florapy founder Kristin O'Connell discusses K-beauty inspiration, the popularization of masks and more.

Woman holding green skincare jar and pink cosmetic product, smiling with sunscreen applied to cheek

JiYu Raises $6.5M to Fuel U.S. Growth, Targets $70M Revenue Amid Booming K-Beauty Market

The global K-beauty market projected to nearly double from $14.1 billion in 2023 to $28 billion by 2032.

Beauty influencer recording makeup tutorial with ring light and lipstick

How K-Beauty Conquered 2025 Through TikTok Shop and Product Innovation

K-Beauty has captured consumers' attention — and capital. While TikTok has accelerated brand discovery, product innovation has fostered consumer engagement. Here, TikTok's Ajay Salpekar helps us dig into what makes these products so successful.

Photo courtesy of The Window, Barneys New York blog

First K-Beauty Brand to be Exclusively Retailed through Barneys New York

Barneys New York announces the first K-Beauty brand to be sold exclusively through its stores and online in the United States.

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Formulating on Trend: K-beauty Soft Focus Face Primer

In this installment of "Formulating on Trend," the author describes how to formulate products aligning with the K-beauty trend for blurred skin, achieved by creating a soft-focus effect primer, and she breaks down oil and water phases in formulations.

Woman in straw hat with sunscreen stripes, eyes closed, enjoying sunny day

Elementis to Highlight Sustainable Film Former, Natural Rheology Modifier and K-beauty Concepts at In-Cosmetics Asia 2025

Ingredients showcased will range from a biodegradable film-former for sunscreens and natural oil phase rheology modifiers, to K-beauty inspired product concepts.

SmartSKN's new $7M deal with LillyCover brings new develops to AI and K-Beauty.

From K-beauty to K-AI: SmartSKN Taps LillyCover’s AI-driven Skin Care Robots for Personalized Products

SmartSKN's new $7M deal with LillyCover brings new develops to AI and K-Beauty.

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K-Beauty: A New Model of Product Development

Beauty brands must move faster, deliver iterative innovation and evolve their storytelling in order to survive today’s environment of constant newness and shorter product lifecycles.

Compact green and white mini refrigerator displaying Cleveland Kitchen Korean Coleslaw jars with cream-colored skincare product outside

Coleslaw Has Entered the K-Beauty Chat

Cleveland Kitchen is helping normalize cross-category functionality, where food supports visible outcomes like skin radiance, not just internal health.