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Masque-ology is taking its high-end k-beauty masks to a mass market.

K-beauty Arrives at Walmart

Masque-ology is taking K-beauty into the mainstream.

From left: Bradley Horowitz, president and CEO, AmorePacific, Sarah Lee, co-CEO and co-founder of Glow Recipe, and Priya Venkatesh, VP/DMM skin care/hair care and merchant product innovation at Sephora; courtesy of JF Productions.

Inside the K-beauty Playbook

Amidst a booming U.S. K-beauty skin care market, leaders from Sephora, AmorePacific and Glow Recipe revealed the industry’s top growth opportunities. PLUS: K-beauty market figures.

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K-beauty Market, 2016

The K-beauty Expo was created to showcase marketing of the Asian beauty market and to attract exhibitors and visitors from around the world.

SoKo Glam's chief curator, Charlotte Cho,co-founded the portal in 2012 with her husband with a mission to make beauty education more fun.

[FounderMade Beauty] Cutting through the K-beauty Clutter

SoKo Glam founder Charlotte Cho on what the west can learn from K-beauty, and why K-beauty brands are so eager to enter the U.S. market.

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K-Beauty Arrives at CVS

"We continue to find new ways to expand upon our current beauty offerings, particularly when it comes to K-beauty inspired brands like Joah that encourage playful exploration through cosmetics."

Peach & Lily founder, Alice Yoon, says K-beauty will evolve to focus on the best brands and products.

K-beauty Won’t Last Forever

Peach & Lily founder Alicia Yoon discusses the retailer’s West Coast expansion, brands that “truly wow” and the evolution of Korean beauty. PLUS: 5 K-beauty Brands You Need to Know

K-beauty trends continue to dominate the minds of many U.S. skin care consumers; still from photo shoot in Hongcheon, South Korea.

America's K-beauty Craze is Driven by Category Trends

While hype ebbs and flows, K-beauty excitement never seems to fully dissipate.

Product display booth with colorful shelves showcasing wellness and personal care products

Ulta and K-Beauty World Are on a Mission to Bring Korean Brands to the Masses

The product mix is intended to reflect both on-trend SKUs and legacy K-beauty offerings.

L’Oréal Looks to K-Beauty for Next-Generation Innovation

K-beauty influence is increasingly moving beyond individual product trends toward formulation, sensory design and the development process itself.

Korean app Hwahae offers consumers ingredient information for beauty care products, flagging ingredients and allowing users to match products to their specific skin type, age and skin issues.

[in-cosmetics Global] The K-Beauty Cookbook

K-beauty ingredients from Korea's Jeju Island are expanding across the globe, including innovations from Clariant and SK Bioland.

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Target Partners with Glow Recipe for K-Beauty Line

A new partnership with Target and Glow Recipe brings Glow Studio for Target. The K-Beauty collection will also feature products from Whamisa by Glow Recipe, Make P:rem and LJH.