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News
Cosmax Striving to be a "Pioneer of K Beauty"
"We will continue to develop our own competitiveness through constant change and innovation."
News
Beiersdorf Goes K-beauty with LYCL Deal
Hamburg meets Seoul in this new investment in disruption.
Color Cosmetics
Will J-beauty Overtake K-beauty in 2018?
"J-beauty continues to push the boundaries of innovation by marrying old-school principles with technology and environmental factors."
Consumers & Markets
12 Trends in Beauty: White Truffle K-Beauty, Ginseng Toner, #DroopyEyesMakeup and More
Each week, we dig into growing trends in web searches and hashtags related to cosmetics. Emerging this week are: white truffle K-beauty, waterless skin care, pride makeup, ginseng toner, anti-frizz hair care, droopy eyes and more.
Consumers & Markets
K-beauty and J-beauty Innovation
A preview of insights from in-cosmetics Global 2018, focusing on the latest ingredients, product formats and consumer insights from Korea, Japan and broader Asia.
News
K-beauty Brands Seeking US Investors
MiiN Cosmetic and a range of other Korean brands are reaching out to potential investors this month.
Brick and Mortar
K-Beauty Pops into Nordstrom in Latest Shop Concept
Products will be available until March 26. The third installment, which focuses on Korean fashion, will debut on March 31.
News
L'Oréal Groupe Boosts K-beauty with Dr.G Acquisition
Dr.G was founded by dermatologist Gun Young Ahn, M.D., Ph.D., and has reportedly grown a "pan-Asian presence and global growth potential," per L'Oreal. Key SKUs include the R.E.D Blemish Clear Soothing Cream.
Skin Care
K-Beauty Meets Music and Culture at KCON LA 2025
Olive Young is showcasing 66 brands, including its private labels—BioHeal, BOH, BringGreen and Colorgram—through interactive zones.
Digital/E-commerce
Glow Recipe Drops Outside K-Beauty Brands
“With this evolution, our team is better able to bring you next-generation product innovation and skincare education, continue to create disruptive online and offline experiences, and expand internationally to more countries,” said the co-founders in a post to the company’s blog.
Skin Care
New K-beauty on the Block: Soon Skincare
According to Soon Skincare, upcoming product launches include lip glow balms with sunscreen; charcoal cleansers and volcanic masks; 24-karat gold eye patch masks; powdered sun protection; and an entire collection based on camellia oil.
Skin Care
K-beauty Brand Anua is Landing at Every Ulta Store in 2025
The brand is launching with its Heartleaf and Rice lines; the Ulta rollout will also include promotional gifts such as a complimentary mini cleansing oil for online purchases and a double cleansing duo for in-store customers.
Color Cosmetics
Sephora and Memebox Co-develop K-beauty Brand, Kaja
"We leveraged the best of our collective talents to create a truly unique color cosmetics collection featuring amazing new textures and formulas never seen or felt before."
Skin Care
K-beauty Brand Lapcos Launches Sheet Masks at CVS
Lapcos has launched five of its sheet masks at 3,500 CVS locations nationwide.
Skin Care
Taiki USA Launches Animal-free Brushes and K-beauty Wipes
Taiki USA has launched new brushes utilizing Tafre, a patented alternative to animal-based fibers, and six wipes and pads for face, hair and body.
News
Glow Recipe Brings K-Beauty to SoHo with Pop-Up Shop
Featured brands will include Blithe, Huxley, J. One, Make P:rem, MD’s Pick, Saturday Skin, Whamisa, Yuripibu and more with process ranging from $2.50 to $180.
Ingredients
Salmon Sperm is the Latest K-Beauty Ingredient Trend
This unique additive found in Korean skin care formulations has been found to increase cell turnover, making it ideal for anti-aging treatments.
Skin Care
Haruharu Wonder Brings Affordable K-Beauty Innovation to Target Stores Nationwide
Female-owned Korean skincare brand brings slow beauty, barrier care, and sub-$25 essentials to Target customers coast-to-coast.
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