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Aavrani plans to increase both distribution and production while building their internal team. Breaking into new categories can be expected over the next year, with an expanding product pipeline.

Ayurvedic Beauty News: Jivana & Aavrani

Aavrani has received a $7 million Series A funding round, which will be used to further its mission, bringing Ayurveda to the forefront of the global beauty industry through both education and product expansion.

Jane Nugent, SVP, merchandising, Sephora Canada, said, 'We love Lisa’s approach with Sahajan, combining the 5,000-year-old Ancient Indian Science of Ayurveda with high-performing ingredients for a skin care routine that is as much about wellness as it is about result. Add to that an accessible price point and the fact that her products are manufactured in Canada; we know our Sephora Canada clients will love this newest addition to our skin care assortment.”

Sahajan is Sephora Canada's First Ayurvedic Skin Care Brand

Sahajan is launching at Sephora Canada March 19, 2024.

Ayurvedic Cosmetics Emerge as New Growth Frontier for Beauty Business in India

Indians have been traditionally inclined toward natural products for their beauty needs, helping to push this trend.

The AAPI- and woman-owned cosmetics line taps ingredients such as adaptogens (ashwagandha, brahmi and triphala), healing plants and herbs to revitalize and elevate the skin, even as it adds rich and long-wearing pigments for the complexion.

Mango People is Bringing Ayurvedic Makeup to Sephora Online

The AAPI- and woman-owned cosmetics line taps ingredients such as adaptogens (ashwagandha, brahmi and triphala), healing plants and herbs to revitalize and elevate the skin, even as it adds rich and long-wearing pigments for the complexion.

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L'eela 'Elevates CBD Products Through Ayurvedic Principles'

Products reportedly prioritize the use of therapeutic-grade oils with customized formulations and natural ingredient pairings.

Rare Beauty is set to launch an emotionally grounded Find Comfort Body Collection, featuring aromatherapeutic and Ayurvedic care. Key SKUs include the Stop & Soothe Aromatherapy Pen, Body & Hair Fragrance Mist, Hydrating Body Lotion, and Hydrating Hand Cream.

Rare Beauty's Aromatherapeutic and Ayurvedic Body Collection Designed for the Mind & Body

The pocket-sized Stop & Soothe Aromatherapy Pen is designed to help users "de-stress and decompress" with a minty-floral-scented water-break gel formula that can be applied to the back of the neck and behind the ears.

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Kayura Launches Golden Legacy: Ayurvedic Scalp & Hair Oil for Stronger, Healthier Hair [UPDATE]

"I feel consumers are becoming very knowledgeable and vocal about what they want, and an indie brand can play an important role in creating products to answer these needs..."

Ayurveda: Ancient Ideas, Modern Implementations

An overview of ayurveda, “beauty inside out,” and ayurvedic herbs with potential for beauty brands.

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Read the Label: NIOD Sanskrit Saponins Cleanser

The balm is reportedly fortified with highly concentrated, unrefined Ayurvedic plant surfactants and purports to contain no purified or synthetic surfactants, oils or micellar technologies. Read on to learn more.

Cocokind Turmeric Illuminating Solution uses Ayurvedic-inspired turmeric to fight signs of aging.

Cocokind Releases Turmeric Illuminating Solution Exfoliator

The leave-on liquid exfoliator uses Ayurvedic-inspired turmeric to reduce dark spots, support skin barrier, smooth texture and fight signs of aging with consistent use.

With rice water trending on social media, Active Concepts made ACB Rice Water SF to bring scalp benefits, hair strengthening and manageability.

Active Concepts Taps into TikTok Trend with Rice Water Hair Active

Active Concepts developed ACB Rice Water SF based on the ayurvedic ingredient's, rice water's, social media popularity. The result is a hair active that provides scalp benefits and strengthening and manageability effects for hair.

Nielsen’s recent report confirms that AANHPI women are not just beauty participants but powerful trendsetters in the market.

Asian American, Native Hawaiian, and Pacific Islander Consumers Are Redefining Beauty Trends: NielsenIQ Report Analysis

AANHPI consumers are reshaping the global beauty industry, driving trends like K-beauty and Ayurvedic practices while significantly influencing spending habits and digital engagement.

Trending: Hair Food, Safety, Garba Makeup, Sea Salt Spray and More

Our latest Consumer Pulse report on trending Google, Exploding Topics and TikTok searches includes an ayurvedic brand, hair food, Team X scandal, cosmetic safety, Garba makeup, sea salt spray, cherry mocha nails and tear drop nails. Read on to learn more.

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Inside Ingredients: Pumpkin

Pumpkin is widely used in traditional Chinese and Ayurvedic folk medicine as an anti-inflammatory, analgesic, antioxidant and more. Read on to learn more about his humble gourd.

Codex Beauty Labs launched its Shaant collection with four topical products targeting oily and acne-prone skin: the Balancing Clay Mask, Balancing Foaming Cleanser, Balancing Refining Toner and Balancing Oil Control Cream.

Codex Debuts Microbiome-Friendly Shaant Line for Oily and Acne-Prone Skin

The Shaant collection features Codex Beauty Labs’ patent-pending Shaant Complex technology, which maintains the native microbiome of the skin—the best defense for oily and acne-prone skin, according to the company.

BACFO Pharmaceuticals (India) Ltd.

Global Merchants

The equity raise will fuel various growth initiatives including an increased marketing spend, retail expansion, clinical trials and new product launches.

Sahajan Receives Funding to Drive North American Growth

This is the brand's first round of equity funding.