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Kao's Fine Fiber Tech Shields Skin, Lifts Away Contaminants

Kao Corp. researchers have identified the skin benefits of its sprayable, ultra thin Fine Fiber Technology, including pollution and chafing protection, and sebum-absorbing effects.

Beauty's reemergence and recovery in 2021 is marked by staggering shifts in consumer values, retail channels, top-performing categories, ingredient and claims preferences, and much, much more.

The State of Beauty: 2021 & Beyond

Part 1: 2020—What Happened? | Part 2. Fewer Launches, More Growth | Part 3. New Retail Reality | Part 4. Skin Care: Targeted Growth | Part 5. Makeup: Nails Dominate | Part 6. Fragrance: Surprising Resilience | Part 7. Hair Care’s Self-care Moment | Part 8. Beauty’s Growth Drivers | Part 9. China’s Beauty Ascendancy | Part 10. What’s Next for Beauty?

While makeup remained challenged, hair care managed single-digit growth and fragrance was surprisingly resilient, driven by home scent and long-lasting parfums.

2020 US Prestige Beauty Sales Breakdown: NPD

Per NPD, U.S. prestige beauty e-commerce sales jumped 46% in 2020, reflecting unprecedented shifts in buyer behavior amid lockdowns and general pandemic fears.

Some brands who made the list more than once include The Ordinary, NARS and Benefit. Photo: money.co.uk.

The UK 2021 Beauty Index

The index includes skin care and cosmetics products with factors such as popularity, price and cruelty-free playing a big part in consumer decision making.

The vitamin range expansion features three new vitamin E-boosted products

Formula 10.0.6 Acne-fighting Skin So Clear Collection, Vitamin Range

Launching exclusively at Ulta, this set of acne-focused products is filled with salicylic acid to help relieve troublesome skin and prevent future breakouts.

Keys Soulcare's Harmony Mask, Golden Cleanser and Aura Mist.

Keys Soulcare Debuts Product Line-Up

Alicia Keys' skin care brand has debuted its first line of skin care products said to soothe the skin and the soul.

Jack Henry created The Essentials Kit for men to easily meet their personal care needs with 'clean' products. The kit includes a cleanser, natural deodorant and a clay pomade.

Jack Henry Offers ‘The Essentials’ in a Men’s Care Kit

Jack Henry created The Essentials Kit for men to easily meet their personal care needs with "clean" products. The kit includes a cleanser, natural deodorant and a clay pomade.

Franz Skincare to launch its Jet Plus Brightening Microcurrent Facial Dual Mask.

Franzs Skincare Introduces Jet Plus Brightening Dual Mask

The Dual Mask can be used as a pre-makeup application, in the morning or before an event.

Light Lock Highlighter Collection by about-face.

Halsey Launches About-Face Makeup Line

Halsey's first makeup line will be completely vegan and cruelty-free.

NuLife Ventures has introduced a portable (Pulsed Electro-Magnetic Field) PEMF therapy device called, Sedona Face, which promotes holistic anti-aging benefits.

NuLife Ventures Introduces PEMF Therapy Device: Sedona Face

NuLife Ventures has introduced a portable pulsed electro-magnetic field (PEMF) therapy device called Sedona Face to promote holistic anti-aging benefits.

The Kate Mask is said to define and sharpen the face shape.

Kanebo Cosmetics Debuts Face-shaping Kate Mask

The masks come in four colors to harmonize with makeup and hair color.

Morphe 2 Skincare features five products

Morphe 2 Skincare Launching Soon

The collection will launch at Ulta Beauty on December 27, 2020, select Morphe stores on December 29, 2020, and morphe.com on January 5, 2020.

2021 Pinterest Predicts report highlights beauty trends

Pinterest 2021 Beauty Trends

Trending search terms point the way.

1 Hq Digital Lipstick Moi 425

1HQ Proposes Digital Lipstick for Smart Personalization

1HQ has created Moi—a digital lipstick to meet ever-changing consumer and market needs in today's Digital Era. The concept features customizable color, adaptable textures, user-selected scents and flavor, a smart applicator and sustainable packaging.

Lush Light Touch Solid Face Oil Serum

Read the Label: LUSH's Light Touch Solid Face Oil Serum

This "Read the Label" describes waterless formulating in LUSH's Light Touch Solid Face Oil Serum. When warmed, this bar becomes a moisturizing and toning oil/serum to balance skin.

Many habits acquired in 2020 will persist in 2021.

Top 10 Beauty Trends of 2020

While many of these trends are associated with this year of upheaval, many will persist and accelerate well into 2021 and beyond.

Neon is not just trending in makeup, but is also seeing growth in the hair category.

3 Top Beauty Trends: Neon, Masks and Balayage

Hair care is seeing an increase of searches, with at-home hair dye from balayage to neon gaining interest.

The Come and Glow Bundle includes four HydrExtreme Charcoal Sheet Masks, a mood-setting Consonant x Lohn candle (called 'Get cLit') and a pleasure toy from Dame—paired with 'The More You 'O'' playlist.

Consonant Skin+Care Stirs Up Beauty Routine with Masturbation Step

Consonant Skin+Care has stirred up the traditional beauty care routine with a toe-curling step to ensure glowing skin: masturbation. The company is setting the mood with its Come and Glow Bundle of product offerings.

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