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Fragrance/Home
Victoria's Secret Debuts Bare Eau de Parfum
Bare Eau de Parfum is said to be the first fragrance on the market to utilize Symrise's Cryptosym, a new technology that can reportedly encrypt scent formulations, which preserves its novelty and protects it from future replication.
Suppliers & Services
The Inside Secrets of Your Outside Partners
Strengthen your business by capitalizing on the companies all along your supply chain.
Fragrance/Home
Victoria's Secret Releases ‘Bombshell’ Summer Fragrance
Created in collaboration with Givaudan, the scent features notes of grapefruit, black currant, lily of the valley and woody scents
Packaging
Secret… Use Your Packaging to Connect and Protect Your Brand
As the world battles COVID-19, the door is left wide open for counterfeiters to introduce fake cosmetics into the supply chain. Secret... Use your current packaging to protect your brand.
Event Coverage
[updated with video] Evonik Uncovers Deep Beauty Secrets at SCC
Evonik presented delivery system technology insights at the Society of Cosmetic Chemist’s Annual Meeting in New York. The company also discussed system technologies, product preservation and protection from stressors.
Event Coverage
Why Social Media is a Beauty Brand's Secret Weapon
From reaching new customers to cultivating relationships with existing ones, social media is proving to have a strong ROI (return on investment) for beauty brands.
Digital/E-commerce
Are Messaging Apps the Secret to Brand Loyalty?
Of those surveyed, over 66% said they felt more confident about brands they had messaged and over 55% said they felt more personally connected to the brands.
Launches & Claims
China Releases Draft Provisions to Protect Trade Secrets
China's State Administration for Market Regulation has released draft provisions for the protection of trade secrets. Comments are requested.
Skin Care
P&G's Secret DERMA+ Soothes Irritation, Controls Sweat/Odor
P&G's Secret brand DERMA+ Antiperspirant addresses common underarm skin issues of irritation and discoloration by providing clinical-level sweat and odor protection while nourishing skin.
Color Cosmetics
Revealing the Secret of Beauty—It's Elementary
Mintel Oxygen sees elemental influence from earth, water and air on recent product launches in the beauty industry
Fragrance/Home
2008 FiFi Finalists Announced
The Fragrance Foundation (New York) has announced the top 10 finalists in each category for the 2008 Fragrance of the Year FiFi Award...
Event Coverage
Givaudan x Victoria's Secret Take the Stage at
WPC
2022
WPC
hosts the "Reclaiming Femininity: The Role of Women in Reshaping an Industry" session.
Regulatory
BeautyForward: Clariant’s Active, Anti-aging and Fantasy Formulations
Clariant has released its BeautyForward Edition 4 formulations to connect emerging trends with chemistry and cosmetics. This specifically includes 'Fantasy Formulations' for millennials, 'Embracing Aging' for well-aging and 'Active Beauty' for on-the-go consumers.
Launches & Claims
NAD Recommends Claim Alteration for P&G's Secret Clinical Strength
The National Advertising Division (NAD) has recommended that The Procter & Gamble Company (P&G) discontinue "100% odor protection" claims for the company’s Secret Clinical Strength Clear Gel and Invisible Solid. Claims, including those made in television, print, and social media advertising, as well as on the company website, were challenged by Unilever United States Inc.
News
Shashi Batra Appointed President of Victoria’s Secret Beauty
Limited Brands, Inc., parent company of Victoria’s Secret, appointed Shashi Batra as president of Victoria’s Secret Beauty…
Consumers & Markets
3 Secrets of the New Premium Beauty Consumer
A shift away from status-driven purchases and toward those that provide an experience and distinct benefit is remaking this growing category.
News
Victoria’s Secret Features Camila Cabello in Bombshell Campaign
It is the first bilingual campaign for the brand, focusing on individuality and uplifting all women by reinforcing that there’s a Bombshell in everyone.
Digital/E-commerce
Kylie Jenner's Not-so Secret Way of Creating a Billion Dollar Brand
The software-as-a-service model should be on the radar of beauty and personal care upstarts as well as cosmetics retailers looking to embrace a new business model and transform profit margins.
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