Victoria's Secret has announced the debut of Bare Eau de Parfum, made with upcycled materials and responsibly sourced ingredients. The new scent is the brand's first in five years.
This scent is said to be a testament to every woman's distinct sense of self-expression, reinforcing the brand's ongoing mission to uplift and champion all women throughout their journeys.
Shot by photographer Zoe Ghertner and styled by Camilla Nickerson, the women-led campaign captures the talent's individuality and diverse personalities.
Bare Eau de Parfum is said to be the first fragrance on the market to utilize Symrise's Cryptosym, a new technology that can reportedly encrypt scent formulations, which preserves their novelty and protects them from future replication.
The fragrance opens with the freshness of mandarins from Madagascar, softens into a dewy, floral heart of Egyptian violet petals and lingers with a warm, cocooning base of Australian sandalwood, per the brand.
Bare Eau de Parfum is available nationwide in-stores and online at VictoriasSecret.com starting July 19, 2022 and available worldwide in-stores and online, starting August 23, 2022.
Kristen Lagoa, vice president of merchandising, beauty and accessories, Victoria's Secret, said, "Bare Eau de Parfum is our most intimate fragrance yet. It's about a quiet confidence that comes from knowing your authentic self, and celebrates individuality in its most natural form. Choosing a scent is such a personal experience, so we took our time in creating a one-of-a-kind fragrance that could be both relatable and unique to everyone who wears it."
Master perfumers at Symrise, Nathalie Benareau and Carlos Vinals, said, "When creating this fragrance, we wanted to craft something completely different—something that unveils the signature scent everyone is looking for. Comforting yet captivating, soft yet sensual. The idea was to accentuate the natural beauty of the wearer without covering up their unique scent and individuality."