The communication platform reportedly allows for transparent communication and compliance for brands without paperwork or reformulations.
Novi gathers raw material information directly from suppliers and cross-checks it against regulations and retailer standards. Novi Connect offers sustainable packaging to manufacturers and brands.
Kimberly Shenk, Novi's co-founder and CEO, says, “From my experience working in the beauty world, I saw how difficult it was to find data on the chemicals being used. My drive to develop better, more transparent products ultimately led me to start Novi. Brands need access to materials that are proven safe. We want brands to have easy access and transparency when it comes to the ingredients they use in their products. It’s better for people; it’s better for the planet.”