Nailing Inspiration for Nails

Target is launching a new nail care collection, defy & INSPIRE.

With 38 shades, each features pop-culture names, such as “Rose Ceremony” and “Real Housewife,” in addition to a top coat and a base coat.

The line also features a patented formula, which delivers a no-chip manicure and pedicure without having to go back to a salon for removing the polish.

“defy & INSPIRE is the most recent addition to Target’s roster of exclusive brands, offering consumers access to the latest beauty technology and affording them the ability to achieve salon-quality results in the convenience of their own home,” said Dawn Block, senior vice president, Target.com, mobile and beauty merchandising, Target.