essie has partnered with Modiface for essie on hand, a virtual try-on salon that allows users to discover essie nail polishes. According to the brand, the virtual nail polish appears seamlessly on the user's hand, tracking nail shape and movement of fingers through the camera.
essie on hand is launching with a full palette of 75 long-lasting gel couture colors. The tool is said to show the high-adherence gel couture color with the high-shine top coat.
The virtual try-on will expand its color offering and features over the next several months. Users can expect to be the first to try on new essie collections, in some cases, before they're even available for purchase. There will also be QR codes at select retailers to help try before you buy in-store.
"essie designs and creates all of our products with impeccable nuanced color and precise and easy application," says Carolyn Holba, general manager for essie worldwide. "Our new essie on hand virtual try-on salon is no different! it's the highest standard in nail try on services to make discovering essie colors fun, easy and accessible."
"ModiFace has been the leader in beauty tech for over a decade, and thanks to a close partnership with the essie team, we have again been able to push our artificial intelligence and augmented reality technologies to new heights. We are excited to continue collaborating with essie on reinventing the nail industry," says Jeff Houghton, ModiFace chief operating officer.