Martha Stewart's famously unexpected friendship with Snoop Dogg led to Stewart's relationship with cannabis industry leader, Canopy Growth. That relationship has now led to the launch of the Martha Stewart CBD collection, which comprises:
- Martha Stewart CBD Special Edition 15-Flavor Wellness Gummy Sampler Box
- Martha Stewart CBD 10 mg Wellness Gummies in Citrus Medley and Berry Medley
- Martha Stewart CBD 750 mg Oil Drops in Blood Orange, Meyer Lemon and Unflavored
- Martha Stewart CBD 25 mg Softgels
The U.S.-manufactured products feature CBD isolate and natural flavors.
The range will retail at The Vitamin Shoppe and Super Supplements online and at more than 580 retail locations in the United States. Those shops will feature the 15-Flavor 60-Count CBD Gummy Sampler, which is available at select locations.
Holiday shoppers will receive 25% off all Martha Stewart wellness products purchased online through December 30, 2020, via The Vitamin Shoppe using promo code MARTHA25 as part of a special introductory offer.
Stewart said, "When I created this new line of CBD products, it was important that the assortment be delicious and elegant, but also affordable and accessible. I'm thrilled that our customers will now be able to shop our CBD collection at The Vitamin Shoppe and Super Supplements retail stores nationwide."
She added, "It is easier than ever to treat yourself and your loved ones to the wellness benefits of CBD and my new gummy sampler, inspired by flavors from my garden, makes the perfect holiday gift this season."
Sharon Leite, CEO of The Vitamin Shoppe, commented, "The Vitamin Shoppe's CBD HQ is the industry-leading destination for trusted CBD hemp extract products. We are thrilled to be the first national retailer to offer Martha Stewart's distinctive and delectable product offering. With her consummate vision and taste, Martha Stewart and her partner Canopy Growth have created a truly innovative product range that will resonate with our customers' search for wellness solutions crafted with the highest levels of quality. I'm delighted to welcome Martha Stewart CBD to the trusted family of brands at The Vitamin Shoppe and Super Supplements."
"The Vitamin Shoppe is one of the nation's most recognized and trusted names when it comes to supplement retailers with convenient locations all over the country," said Canopy Growth CEO David Klein. "We are pleased to partner with The Vitamin Shoppe to make Martha Stewart CBD more accessible to consumers across the United States at the height of this year's holiday shopping season."