Miles Consumer Products is a teen-centric personal care company offering fragrance-forward deodorants and antiperspirants under the Miles brand.
Retailing in the United States on Amazon, starting at $17.99 for a two-pack, the brand's deodorant comes in three scents: Clean, Fresh and Rugged.
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Miles highlights the inclusion of "clean" and "safe" ingredients. To illustrate, the ingredient deck of the Clean deodorant are:
Safflower Oil, Caprylic/Capric Triglyceride, Maranta Arundinacea (Arrowroot) Powder, Ozokerite, Magnesium Hydroxide, Tapioca Starch, Sodium Bicarbonate, Mangifera Indica ( Mango) Seed Butter, Oryza Sativa (Rice) Bran Oil, Orbignya Oleifera Seed Oil, Fragrance, Hyaluronic Acid, Aloe Barbadensis Leaf Extract, Lactobacillus Ferment
Miles was founded in 2021 by former Target merchandising executive Carly Broderick. She also previously served as COO of The Stable, leading business operations and M&A integrations.
"I founded Miles to fill a space that others deemed too stinky to tackle: deodorant for teens," said Broderick. "I took inspiration from the most important people in my life–my family. I wanted to create products that I would feel proud to buy for my children, with simple scents and ingredients that inspire them to live authentically."
The founder added, "Teens now have so many outlets to express their creativity, and I've been so inspired by the amazing ways they share experiences with each other. I just kept thinking that there should be personal care products specifically for teens. With Miles, I wanted to create a brand that supports teens on their unique, individual journey through life as they find their own ways to express themselves."
