Beauty brands have been pursuing the launch of supplements in recent years; now, a supplement standard-bearer is getting into the beauty and personal care game. The Vitamin Shoppe's news TrueYou Beauty range comprises body washes, scrubs, lotions, body butters and more.
The array is an extension of the TrueYou range of premium vitamins and supplements and comprises:
- TrueYou Beauty Body Wash, available in calming Aloe Cucumber and Mandarin Orange scents
- TrueYou Beauty Body Scrub, featuring vitamin E and avocado oil and available in calming Aloe Cucumber and Mandarin Orange scents
- TrueYou Beauty Body Lotion, featuring coconut oils and available in calming Aloe Cucumber and Mandarin Orange
- TrueYou Beauty Body Butter, featuring coconut oil and available in calming Aloe Cucumber and Mandarin Orange scents
- TrueYou Beauty Close Comfort Hand Cream, featuring shea and cocoa butters
Retailing at The Vitamin Shoppe and Super Supplements, TrueYou Beauty features the company's Core 5 Nutrient Complex, featuring:
- niacinamide (vitamin B3) to brighten skin, improve the skin barrier, and improve the appearance of enlarged pores;
- vitamin C (ascorbic acid) to brighten skin and even out complexions;
- peptides/collagen peptides to promote collagen production and aid in skin elasticity;
- hyaluronic acid to hydrate and plump skin;
- and bakuchiol oil (Psoralea corylifolia) to improve the appearance of fine lines and wrinkles while minimizing the appearance of enlarged pores.
"The Vitamin Shoppe launched TrueYou last year as a comprehensive supplement brand with the goal of inspiring self-care and empowering every woman's brilliant self to shine through," says Muriel Gonzalez, chief merchandising and marketing officer of The Vitamin Shoppe. "With TrueYou Beauty, we're expanding on that ethos, delivering innovative and effective body care formulas that leverage the industry-leading wellness and ingredient expertise of The Vitamin Shoppe. Our customers increasingly view beauty through the lens of holistic wellness and with TrueYou we have created a brand that meets those needs with premium quality, science-backed supplements and beauty products."