The vegan formulations comprise skin care ingredients, are designed to be results-first and are priced for accessibility.
Body Proud home page
The Proud brand, which launched Skin Proud in 2021 and Hair Proud in February 2023, has launched Body Proud at Walmart and on Walmart.com.
Body Proud consists of product ranges:
- Recharge
- Brighten
- Hydrate
- Proud to Care
The vegan formulations feature skin care-inspired natural ingredients.
Furthermore, the formulations include a patented mood-boosting fragrance technology that features green tea, bamboo water, lotus, seaweed, pear, tonka and citrus.
Body Proud Brighten
There are three products in this range:
- Body Proud Bright Boost Body Cleanser gently exfoliates to help skin appear brighter and more radiant. The non-drying, lightweight foaming formula leaves skin soft and supple.
- Body Proud Bright Boost Body Moisturizer, which brightens and energizes the skin while locking in hydration for an instant glow boost. The cream-to-gel texture works to combat dry skin.
- Body Proud Serve the Glow Dry Body Oil is a daily light-weight, fast-absorbing dry oil that instantly moisturizes to boost the skin's natural glow and enhances the skin's appearance.
Body Proud Hydrate
There are two products in this range:
- Body Proud Thirst Quencher Body Cleanser is formulated to instantly refresh and gently exfoliate the body.
- Body Proud Thirst Quencher Body Moisturizer instantly boosts hydration while soothing and calming the skin, delivering smooth, soft and supple looking skin.
Body Proud Recharge
There is one product in this range:
- Body Proud Smooth Talk Exfoliating Body Serum works to exfoliate, brighten and smooth the skin for more even looking skin.
Body Proud Proud to Care
There are two products in this range:
- Body Proud After Hours Overnight Recovery Body Mask works to deeply hydrate the skin overnight to leave the skin feeling smooth and soft.
- Body Proud Scalp and Body Brush is a multi-functional exfoliating and cleansing brush that can be used on the body or scalp.
Recently, Circana (formerly NPD) reported that U.S. prestige skin care sales grew 12% in 2022; in the period body products grew at more than three-times the rate of facial products.
