Grown Alchemist is now available at all Equinox clubs, according to an official announcement, including SKUs such as the Restorative Body Cream, Hydra-Restore Shampoo/Conditioners, Energize Body Cleanser and more.
"As an innovator of biotech beauty dedicated to creating formulas that are 100% compatible with skin and the environment, we’re thrilled to partner with Equinox, bringing our advanced formulations to the Equinox experience to help maximize cellular potential inside and out," said Anna Teal, global CEO, Grown Alchemist.
The move follow's L'Occitane's April 2024 sale of Grown Alchemist to Andre Hoffmann, former vice chairman and CEO of L'Occitane International S.A., for 28 million euros. L'Occitane had acquired the brand in 2022.
Hoffmann remains a board member of the company. Teal, is a minority shareholder in the brand.
