Color cosmetic sales have recovered amid more away-from-home activity.
U.S. prestige makeup sales for 2021 were up 23%, totaling $7.1 billion, per NPD$1, in part powered by nail care. Recovery was seen in the makeup foundation sector amid more away-from-home activity.
On the mass beauty side, U.S. sales of color cosmetics and nail products grew 17%, per NielsenIQ, while sales of false eyelashes and eye cosmetics grew 37% and 21%, respectively.
The foundation, primer and tinted moisturizer sectors grew in the double digits in 2021, as did makeup-setting sprays and removers. Growth was also seen in social media darlings such as cream and stick blushes.