Covergirl Launches New AR Technology


Covergirl has debuted its first full-look, live mobile-web try on experience

According to the cosmetic brand, its new augmented reality (AR) technology features five looks created with its Spring '18 collection. Looks include matte lip, smoky eye, "no makeup" makeup, doe-eyed and bold brow looks. 

How it Works

  • Users do not need to download an app to try on different looks;
  • The tool is used via the mobile browser by scanning the face and allowing users to try on each look;
  • When a user selects their favorite look, they can shop the products used to create it;
  • The technology links directly to the products on

SVP of Covergirl, Ukonwa Ojo, “We decided to develop a tool that would allow [users] to try on full-face beauty looks, rather than a single product, and make these looks instantly shop-able.” 

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