Glossier announced Cloud Paint as its latest product set to be released to the public on March 6, 2017.
The cosmetics company with a devoted social media following went outside its norm for this product announcement by releasing the cream blush to makeup artists before the 2017 Oscars. Celebrities such as Taraji P. Henson, Chrissy Teigen and Best Actress award winner Emma Stone, donned Cloud Paint on the red carpet.
Cloud Paint features a lightweight, gel-cream formula for sheer, buildable coverage. The blush is available in four shades: Puff, Beam, Dusk and Haze.