IT Cosmetics announces the launch of 16 new products just in time for fall—adding to the brand’s momentum since its 2016 acquisition by L’Oréal.
The launches include:
- Confidence in a Cleanser ($28)
- Bye Bye Under Eye Concealing Pot ($28)
- Bye Bye Pores Illumination ($29)
- Bye Bye Pores Blush in Sweet Cheeks ($24)
- Bye Bye Lines Foundation ($38)
- Bye Bye Breakout Concealer ($28)
- Bye Bye Breakout Powder ($28)
- Superhero Liner ($24)
- Brow Power Powder ($24)
- Brow Power Pomade ($24)
- Heavenly Luxe Brow Power Brush ($24)
- Bye Bye Redness Treatment Moisturizer ($48)
- Bye Bye Redness Shade Extensions in Porcelain Beige, Neutral Beige and Light Beige ($32)
- Bye Bye Redness Correcting Powder ($38)
- CC+ Airbrush Perfecting Powder Illumination SPF 50+ ($35)
- Perfect Lighting Radiant Touch Magic Wand ($29)
IT Cosmetics retails at Ulta Beauty stores, Ulta.com and itcosmetics.com.
