For its most recent collaboration, Modiface has teamed up with MAC Cosmetics to bring an augmented reality (AR) try-on mirror to consumers, which allows them to try on a curated set of MAC shades instantly in stores.
According to ModiFace, the mirror comprises its latest facial tracking and 3D video makeup rendering technology. It will include 29 custom eye looks that are mapped to the face 30 times per second, which, the company states, ensures a smooth and accurate rendition of the application.
The mirror is currently in MAC stores across the U.S. ModiFace plans for the mirrors to appear globally in 2018.
Tim Tareco, SVP global creative, visual merchandising and store design for MAC, said of the collaboration, "We are excited to bring Virtual MAC to our freestanding stores, first to the U.S., and then globally. The new ModiFace-powered mirrors provide an unprecedented level of realism and fidelity that bring to life our brand’s unique sense of color and artistry. We believe this will be a game-changing addition to our stores."
Jennifer Tidy, vice president of partnerships at ModiFace, added, "MAC Cosmetics is a renowned beauty brand with a very unique range of shades. We are delighted to be partnering with MAC on many AR initiatives, the first of which is to bring photo-realistic live video makeup try on to MAC stores."