Teen-focused Makeup Brand Encourages Self-love

@lyf.makeup / via Instagram
@lyf.makeup / via Instagram

Love Yourself First (LYF) was created to be a "youthful, yet empowering makeup brand" for teenage consumers.

Founded by Bill Xiang and Megan Merid with their own daughters in mind, LYF is a color cosmetics brand offering products that are free of parabens, non-toxic, vegan and cruelty-free. 

The collection includes:

  • Illuminating Strobe Trio
  • Lip Kits
  • Lip Toppers
  • Moisturizing Lip Crayons
  • Eye Shadow Palettes

Keeping with the mission of promoting self-love and a positive self-image, LYF products are available in shades such as Loved, Determined, Persevere, Brilliant and Confident. 


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