Lubrizol’s Conscious Makeup for Eco-conscious Consumers

Lubrizol Conscious Makeup

Lubrizol Life Science–Beauty (LLS Beauty) has introduced Conscious Makeup, a collection of nature-based formulations that have high performance while minimizing the impact on the environment.

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The Conscious Makeup collection includes three formulations: Everlasting Flawless Facial Foundation, Water-Resistant Mascara and Satin Finish Lipstick. According to Lubrizol, the collection has a natural origin content of 95%, thus making the formulations as eco-friendly.

“Today’s consumers demand high performance and insist on minimizing environmental impact,” said Maxime Fougere, LLS Beauty global marketing manager. “Conscious Makeup delivers in both areas and consumers can feel good about themselves and their choices.”

Everlasting Flawless Facial Foundation is a lightweight formula that reportedly stays put all day, protecting the skin from UV damage. The foundation is ideal for dry, combination to oily skin types.

Previously: [video] 'Face to Face' with Sustainable, Natural Anti-aging

Ingredients include Matrifuse S-1 dispersant (INCI: Polyhydroxystearic acid (and) Neopentyl glycol diethylhexanoate) to provide pigment dispersion for better coverage, as well as Matmarine (INCI: Pseudoal­teromonas ferment extract) biotech ingredient that reduces skin shininess and appearance of pores and Lumicease blue ingredient (INCI: Glycerin (and) Water (Aqua) (and) Hydrolyzed pea protein (and) Glucose (and) Sodium chloride (and) Sodium succinate) to protect against light radiation.

Water-Resistant Mascara is a long-lasting formula that glides on softly, making lashes appear longer all day and is able to be removed easily at night. Among its key ingredients are Kelco-Care diutan gum (INCI: Sphingomonas ferment extract) for viscosity and smooth texture, Avalure UR 450 polymer (INCI: PPG-17/IPDI/DMPA copolymer) for water resistance and Actiphyte Rosemary (INCI: Rosmarinus officinalis (Rosemary) leaf extract) and gotu kola to enhance the appearance of lash length.

Satin Finish Lipstick is a smooth, moisturizing formula that leaves lips feeling rejuvenated, fuller and soft. Key ingredients include Schercemol 1818 ester (INCI: Isostearyl isostearate) for the satin cashmere-soft finish as well as Actiphyte Avocado (INCI: Persea gratissima (Avocado) fruit extract) and Coconut (INCI: Cocos nucifera (Coconut) fruit extract) to protect skin cells from UVB induced damage and Actiphyte Yam (INCI: Dioscorea villosa (Wild Yam) root extract) for a long-term plumping effect.

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The ingredients are not only made natural but they are sustainably sourced as well. The Conscious Beauty collection will resonate with consumers who focus on beauty and protecting the environment.

For more information, contact Lubrizol.

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