Anastasia Bezrukova Launches Minori Beauty

Jul 1st, 2021

Jacquelyn Schlabach

Minori features beauty products that are vegan and cruelty-free.

Minori features beauty products that are vegan and cruelty-free.

Anastasia Bezrukova has launched Minori, a beauty brand featuring products that are vegan, cruelty-free, and meet or exceed the standards put forth by Clean at Sephora, Credo and The Detox Market.

Previously: Mantra Mask Launches New Skin Care Products

Bezrukova founded the brand "with the mission of promoting mindful consumption of beauty as a path to sustainability." She was inspired by the KonMari method and is a certified Marie Kondo consultant.

Products in the collection include:

Lip Gloss
Cream Blush
Cream Highlighter

Targeting trans-epidermal water loss (TEWL), Byoma's trio of products are designed to boost the lip’s skin barrier.

Byoma Jumps Into the Lip Care Sector with Ulta-exclusive Barrier-supporting Oils

Targeting trans-epidermal water loss (TEWL), Byoma's trio of products are designed to boost the lip’s skin barrier.

Serena Williams' Wyn Beauty Serves Skin-friendly, High-performance Makeup

Featuring 91 shades across 10 SKUs in the face, lip and eye categories, the brand is designed to meet the needs of both frequent and casual users of makeup.

Weightless Beauty: Unveil the Light Within

Weightless Beauty: Unveil the Light Within

Looking for a sustainable beauty experience beyond the ordinary? Our lightweight emollient is designed to elevate your skincare experience. Dive deeper and unveil the full potential of PALMESTER 5305 (Propylene Glycol Dicaprylate/Dicaprate).

e.l.f. Cosmetics is the 1st Brand on a TikTok Shop Super Brand Day, Launches Power Grip Dewy Setting Spray

In February 2024, NielsenIQ reported that TikTok Shop was the number 12 beauty and wellness e-commerce retailer in the U.S. market, making it bigger than several department store e-tailers.

“With the first New Dawn collection, we presented a routine made up of ‘must-have’ products,' said Saveria Guelfucci, marketing manager for Turnkey Solutions by Aptar. 'With Go Beyond Beauty, we are going further and deploying a greater variety of products.'

Turnkey Solutions by Aptar Launches Makeup-oriented Go Beyond Beauty Collection

Concepts include vegan and at least 95% natural (ISO16128) mists, creams, serums, lip balms, roll-ons, highlighters and foundations housed in packaging boasting monomaterial designs, recycled resin compositions or refillability.

Fenty is Coming to Mainland China

In its latest financial report, parent company LVMH noted, "Fenty Beauty posted robust growth, driven in particular by one of its latest innovations in mascara."

The line was named a winner in the Sun/Light Protection Product category for Finished Formulas presented during Beauty Accelerate in Los Angeles.

IBG Wins Allē Award for Blue Light-blocking Cosmetics Line

The line was named a winner in the Sun/Light Protection Product category for Finished Formulas presented during Beauty Accelerate in Los Angeles.

MCoBeauty has expanded into the United States market after launching into more than 1,800 Kroger stores.

MCoBeauty Expands into US Market at Kroger

MCoBeauty, founded by Shelley Sullivan in 2016, has quickly risen to prominence as Australia's fastest-growing beauty brand.

Overall, lip makeup was a top performer in the prestige beauty category 2023, per Circana, spiking 31% year-over-year, or twice the rate of the overall category.

The Lip Boom: Beauty x Care

From lip oils and balms to plumping glosses and multifunctional sticks, innovation opportunities abound.

CEO Dimitra Davidson, said, 'Embracing innovation and acknowledging gaps in this space are at the core of our mission. We believe that by combining cutting-edge science with a deep understanding of the community's needs, we can create new skin care solutions that empower everyone to feel confident in their own skin.'

Indeed Labs Launches 4 Skin Care, Makeup Products

These new products are available on indeedlabs.com and shoppersdrugmart.ca.

The blurring, matte formula creates a luxuriously sensorial experience when applied, combining the blendability of a cream with the look and feel of a powder.

Polite Society Launches Polite Pops Powder Blush Sticks & Polite Pout Gloss Balm

Polite Pops Powder Blush Sticks & Polite Pout Gloss Balm are available on PoliteSociety.com and on Ulta.com.