Anastasia Bezrukova has launched Minori, a beauty brand featuring products that are vegan, cruelty-free, and meet or exceed the standards put forth by Clean at Sephora, Credo and The Detox Market.
Previously: Mantra Mask Launches New Skin Care Products
Bezrukova founded the brand "with the mission of promoting mindful consumption of beauty as a path to sustainability." She was inspired by the KonMari method and is a certified Marie Kondo consultant.
Products in the collection include:
- Lip Gloss
- Cream Blush
- Cream Highlighter