Covergirl Launches 60 New SKUs


Covergirl has launched 60 new SKUs, including the Lash Blast Clean Volume Mascara in Waterproof, Outlast Extreme Wear Concealer, Pressed Powder and more.

As previously reported by Global Cosmetic Industrythe brand's first clean mascara hit the market worldwide in January 2021.

The new shades are available in Waterproof Very Black and Waterproof Black Brown.

New product launches include:

  • Outlast Extreme Wear Concealer: A lightweight and full coverage formula. Water transfer, crease, and flake proof.
  • Outlast Extreme Wear Pressed Powder: Full coverage powder and buildable formula without caking. Transfer-resistant and up to 16 hour wear.
  • TruNaked Eyeshadow Palettes: Upgraded formula for less fall out, crease and fade proof colors. 
  • Clean + Clean Matte Liquid Lipstick Makeup: The first foundation from the brand. It is lightweight and features buildable coverage. Available in three new shades.
  • Easy Breezy Brow Ink Pen: Transfer-proof tint that last 24 hours. 
  • Exhibitionist Ultra Matte Lipstick: Longwear and lightweight high impact color available in four new shades.
  • Clean Fresh Shadow Sticks: Smooth-formula glides easily across eyes. Easily blendable with a finger or brush. These are exclusive to Ulta and feature vegan formulas.


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