Data insights from Skai, based on 1.22M consumer reviews and 41.9K products, indicate that beauty trends from the 2000s are becoming popular again.
Bright and neon eye colors, glitter lids and loud lipstick shades are all on the rise as individuals try out new looks and reinvent themselves after COVID-19.
Bright colors had a 43% increase in consumer discussions across product reviews from May 2020 to April 2021.
High-intensity color is now a theme in 28.9% of products being sold on e-commerce channels. The number of consumer reviews between Feb 2020 and Feb 2021 that refer to high-intensity color has increased by 245%.
Color variety as a theme also had a significant increase (222%) in consumer reviews as people get more experimental.
Shimmer and glitter makeup had a 422% increase in consumer reviews between Feb 2020 and Feb 2021.
Neon makeup has seen a 51.1% increase in consumer discussions on social media.