Data insights from Skai, based on 1.22M consumer reviews and 41.9K products, indicate that beauty trends from the 2000s are becoming popular again.
Related: Top 3 Beauty Trends: Neon, Masks and Balayage
Bright and neon eye colors, glitter lids and loud lipstick shades are all on the rise as individuals try out new looks and reinvent themselves after COVID-19.
Bright colors had a 43% increase in consumer discussions across product reviews from May 2020 to April 2021.
High-intensity color is now a theme in 28.9% of products being sold on e-commerce channels. The number of consumer reviews between Feb 2020 and Feb 2021 that refer to high-intensity color has increased by 245%.
Color variety as a theme also had a significant increase (222%) in consumer reviews as people get more experimental.
Shimmer and glitter makeup had a 422% increase in consumer reviews between Feb 2020 and Feb 2021.
Neon makeup has seen a 51.1% increase in consumer discussions on social media.
