Pound Cake Cosmetics has launched its first product—the Cake Batter lipstick—designed to provide full, opaque coverage for various lip tones. It comes in five shades and features a cake batter with vanilla frosting flavor.
The lipstick is infused with vitamin E and avocado oil to keep lips moisturized. It is vegan, cruelty-free and paraben-free. It comes in five shades of red: Maraschino Cherry, Strawberry, Raspberry, Red Velvet and Red Bean.
According to the company, Pound Cake is the first to make liquid lipsticks specifically tailored for various skin and lip tones.
Cake Batter lipstick costs $20 and is available at poundcakecosmetics.com.
Ingredients: isononyl isononanoate, trimethylsiloxysilicate, isododecane, silica, mica, polyhydroxystearic acid, vp/eicosene copolymer, dimethicone, flavor, glyceryl behenate, hydrogenated polydicyclopentadiene, isopropyl myristate, disteardimonium hectorite, polyethylene, propylene carbonate, isopropyl titanium triisostearate, triethoxycaprylylsilane, stearalkonium hectorite, caprylyl glycol, ethylhexylglycerin, persea gratissima (avocado) oil, tocopheryl acetate, tocopherol
*Depending on the shade, may also contain red 40 lake, red 7 lake, red 28 lake, red 6 lake, red 33 lake, yellow 5 lake, yellow 6 lake, blue 1 lake or iron oxides.*