Cosmetify has released its 2021 Beauty Influencer Rich List, to find out how much some of the biggest names in beauty could be earning from their social channels.
Related: Multicultural Consumers Set to Drive Beauty Growth
Cosmetify factored in three social platforms: YouTube, Instagram and the newly added Tik Tok.
Top 10 Beauty Earners
(Combined Instagram, Tik Tok and YouTube earnings per post.)
-
Huda Kattan: $165,402
-
James Charles: $150,733 (The ranking comes as Charles has been hampered by accusations of inappropriate communications with minors, demonetization from YouTube and a cut in ties with Morphe.)
-
Bretman Rock: $74,620
-
Mari Maria: $72,873
-
Jeffree Star: $64,213 (Star has also been cut loose by Morphe following the surfacing of racist videos.)
-
Yuya: $63,894
-
Nikkie Tutorials: $55,759
-
Bethany Mota: $32,152
-
Bianca Heinicke: $31,875
-
Camila Coelho: $31,264
Top 5 Youtube Beauty Earners
(Estimated YouTube earnings per video.)
-
James Charles: $25,520
-
Safiya Nygaard: $22, 593
-
Rachel Levin: $18,340
-
Bethany Mota: $16,693
-
Jeffree Star: $15,799
Top 5 Instagram Beauty Earners
(Estimated Instagram earnings per post.)
-
Huda Kattan: $158,515
-
James Charles: $89,711
-
Mari Maria: $56,651
-
Yuya: $53,111
-
Bretman Rock: $51,424
Top 5 Tik Tok Beauty Earners
(Estimated Tik Tok earnings per post.)
-
James Charles: $35,502
-
Mari Maria: $13,100
-
Bretman Rock: $8,902
-
Anna O'Brien: $7,600
-
Victoria Lyn: $4,301
