
Cosmetify has released its 2021 Beauty Influencer Rich List, to find out how much some of the biggest names in beauty could be earning from their social channels.
Related: Multicultural Consumers Set to Drive Beauty Growth
Cosmetify factored in three social platforms: YouTube, Instagram and the newly added Tik Tok.
Top 10 Beauty Earners
(Combined Instagram, Tik Tok and YouTube earnings per post.)
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Huda Kattan: $165,402
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James Charles: $150,733 (The ranking comes as Charles has been hampered by accusations of inappropriate communications with minors, demonetization from YouTube and a cut in ties with Morphe.)
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Bretman Rock: $74,620
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Mari Maria: $72,873
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Jeffree Star: $64,213 (Star has also been cut loose by Morphe following the surfacing of racist videos.)
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Yuya: $63,894
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Nikkie Tutorials: $55,759
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Bethany Mota: $32,152
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Bianca Heinicke: $31,875
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Camila Coelho: $31,264
Top 5 Youtube Beauty Earners
(Estimated YouTube earnings per video.)
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James Charles: $25,520
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Safiya Nygaard: $22, 593
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Rachel Levin: $18,340
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Bethany Mota: $16,693
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Jeffree Star: $15,799
Top 5 Instagram Beauty Earners
(Estimated Instagram earnings per post.)
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Huda Kattan: $158,515
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James Charles: $89,711
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Mari Maria: $56,651
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Yuya: $53,111
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Bretman Rock: $51,424
Top 5 Tik Tok Beauty Earners
(Estimated Tik Tok earnings per post.)
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James Charles: $35,502
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Mari Maria: $13,100
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Bretman Rock: $8,902
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Anna O'Brien: $7,600
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Victoria Lyn: $4,301