Launch Roundup: HipDot, NYX, Ellis Brooklyn and More

HipDot x Clueless collab. Photo: HipDot's Facebook.
HipDot x Clueless collab. Photo: HipDot's Facebook.

The latest round of beauty launches includes HipDot's Clueless collab, NYX's new lipstick launch, fragrances from Routine and Ellis Brooklyn, and more. 

Related: Maybelline x Urban Sophistication Launch Beauty Bundle


HipDot has launched a Clueless collection, inspired by the beloved 1995 film.

The collection includes:

  • The 411 Pressed Pigment Palette

  • Totally Clueless Blush Palette

  • Total Bettys Tinted Lip Oil

  • Limited-Edition Clueless Collectors Box

The collection is available on Hipdot's website as well as

Ellis Brooklyn

Ellis Brooklyn has partnered with Pura to launch two new scent device refills, launching May 10, 2021: Rrose, with notes of florals, and Pseudonym, with notes of Capri fig and sandalwood.

Both fragrances last up to 350 hours each and are said to reach up to 600 square-feet.

NYX Professional Makeup

NYX has launched Lip Lingerie XXL Matte Liquid Lipstick, available in 24 shades.

The new lipstick line is said to last 16-hours and have a full-coverage color without transferring, bleeding, cracking or fading. 


Unsubscribe has launched with its No-Rinse Hair Wash Solution.

The solution is formulated with enzymes, amino acids, green tea and chamomile extracts.


Routine has launched four new body oils, three candles and an armpit tool.

The brand has added to its collection of body oils with the launch of Sexy Sadie, Moon Sisters, The Curator and Dirty Hipster No 4.

These body oils are scented and can be used in the bath, to shave, massage, on ends of hair, to cleanse and to nourish skin.

Routine has also released three natural candles in Sexy Sadie, Moon Sisters and Dirty Hipster No 3.

The candles are made with soy wax and are hand-poured in small batches.

Routine's third launch includes is its Dirty Hipster Armpit Tool scraper, said to rid the armpits of excess residue and keep them smelling fresh. 

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