Belius eCosmetics, the first brand of ecological lipstick manufactured exclusively in Spain, has launched a line of vegan lipsticks.
Customers can choose from 10 different colors in matte and long-lasting finishes. Key ingredients include olive, jojoba, castor, rosehip and almond oils as well as shea butter carnauba wax and vitamin E. The lipsticks are formulated with organic ingredients and do not contain paraffins or synthetic dyes.
According to the brand, the lipsticks were created to moisturize the lips, provide elasticity and shine, and regenerate the lips from damage done by UV rays or cold weather.
Founder of Belius eCosmetics, Eugenio Bidivanu, said, "The creation of this brand aims to cover the needs of those consumers committed to social values such as respect for animals or the environment. And they also want to take care of their health."
The brand is reportedly working on expanding not only its product range and colors but also its distribution points and target audience.