Kat Von D Launches Vegan Mascara

@katvondbeauty / via Instagram
@katvondbeauty / via Instagram

Kat Von D Beauty has launched its Go Big or Go Home Mascara. 

The mascara, available in the shade Trooper Black, was created to give lashes volume without flaking or smudging. 

The mascara's formula is reportedly 100% vegan and contains a blend of plant-based fats, including olive and sunflower oils, which provide the base for volume. 



Water (aqua), Hydrogenated Olive Oil Stearyl Esters, Stearic Acid, Acrylates/Ethylhexyl Acrylate Copolymer, Helianthus Annuus Seed Cera/Helianthus Annuus (Sunflower) Seed Wax, Oryza Sativa Cera/Oryza Sativa (Rice) Bran Wax, Polybutene, Ricinus Communis Seed Oil/Ricinus Communis (Castor) Seed Oil, Polyglyceryl-3 Rice Branate, Propanediol, Glyceryl Stearate, C18-36 Acid Triglyceride, Polyvinyl Stearyl Ether, Aminomethyl Propanediol, Phenoxyethanol, Hdi/Trimethylol Hexyllactone Crosspolymer, Methyl Methacrylate Crosspolymer, Sodium Dehydroacetate, Ethylhexylglycerin, Laureth-21, Iron Oxides (Ci 77499).

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