Demand for Multifunctional Makeup Propels BB Cream Market Growth


The global BB cream market is expected to reach $5.5 billion by 2027. 

A study conducted by Future Market Insights (FMI) forecasted a "robust growth outlook for the global BB cream market over upcoming years." The study estimated that BB cream sales will see 9% YoY growth and reach $3 billion by 2020. 

According to FMI, the increasing popularity of multifunctional makeup products will remain a key booster to BB cream sales in the years to come.

The study found:

  • Germany has been the largest market for BB cream;
  • Japan and Korea will remain "high-potential investment pockets for brands";
  • The  popularity of multifunctional, cost-effective makeup products is a significant demand determinant for BB cream within developing and developed regional markets;
  • Forty-five percent of the BB cream sales come from normal and oily skinned consumers, however, BB cream will remain most sought after among consumers who have a combination skin type;
  • Consumers with sensitive skin are least likely to prefer beauty products such as BB cream;
  • More than 50% of BB cream sales will remain concentrated in the above 30 SPF segment;
  • The top BB cream sales are being accounted for by supermarkets and hypermarkets, followed by specialty stores; and
  • FMI foresees robust growth opportunities in the beauty stores and e-retail segments.

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