The Top 10 Brands Dominating Social Media in May 2019


Cherry Pick specializes in tracking engagement and "valuable expressions of intent to purchase beauty products" on social media. The company reportedly tracked engagement such as "I Want This!" and "Need!" and compiled "The Cherry on Top Beauty Report" for May 2019. 

May 2019's Top 10 Color Cosmetics Brands

  1. ColourPop Cosmetics
  2. Anastasia Beverly Hills
  3. Benefit Cosmetics
  4. Fenty Beauty
  5. Jeffree Star Cosmetics
  6. Huda Beauty
  7. MAC
  8. Kylie Cosmetics
  9. Too Faced
  10. Urban Decay

Top Color Cosmetics Claims, Benefits and Ingredients


  • Claim: Dermatologist-tested
  • Benefit: Long-wearing
  • Key ingredient: BHA


  • Claim: Cruelty-free
  • Benefit: Long-wearing
  • Key ingredient: Coconut


  • Claim: Vegan
  • Benefit: Long-wearing
  • Key ingredient: Chamomile


  • Claim: Clean
  • Benefit: Waterproof
  • Key ingredient: Castor oil


  • Claim: Petrolatum-free
  • Benefit: Long-wearing
  • Key ingredient: Hyaluronic acid


  • Claim: Vegan
  • Benefit: Budge-proof
  • Key ingredient: Shea 


  • Claim: Cruelty-free
  • Benefit: Long-wearing
  • Key ingredients: Peptides

Lip Liner

  • Claim: Cruelty-free
  • Benefit: Long-wearing
  • Key ingredient: Peptides

Top Products 

  • Cheek category: Dream Glow Kit—Anastasia Beverly Hills 
  • Eye category: Super Shock Shadow—ColourPop Cosmetics
  • Face category: I Am Magic Velvety Matte Foundation—Juvia's Place
  • Lip category: Liquid Lipstick—Anastasia Beverly Hills
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