Flesh is going directly to the consumer with the launch of its new e-commerce website www.fleshbeauty.com.
Initially, Revlon’s first incubated beauty brand was only available at Ulta Beauty locations and www.ultabeauty.com.
Flesh was created by former beauty editor Linda Wells. Since leaving her role as chief creative officer at Revlon, Wells has worked with the Flesh brand in a consulting capacity, according to WWD.
Visitors to the newly launched site can shop all of Flesh's face, lip and eye products as well as read beauty advice and tips found on the brand's blog.