Huda Beauty will release its new lip beautifier, Liquid Matte, on National Lipstick Day, July 29. The antioxidant-infused formula is lightweight, provides a thin coat of color that sets to a matte finish and helps maintain lip hydration.
Liquid Matte will retail at Sephora.com for $20 and will be available in nudes, pinks, reds and "classic 90s" brown.
"This formula is so light, your lips feel bare, but it gives you a long-lasting, transfer-free finish in shades to die for."
Huda Beauty previously released its long-lasting Lip Contours ($19) at Sephora, "becoming one of the biggest launches in Sephora history within a few hours of its release."
"I created Liquid Matte because I could never find a liquid lipstick that suited my needs," said Huda Kattan, founder of Huda Beauty. "This formula is so light, your lips feel bare, but it gives you a long-lasting, transfer-free finish in shades to die for. When I put my lipstick on in the morning, I feel ready to conquer the world – I created these products in hopes that anyone who wears them feels the same way!"