Even the hottest brands are seeking out cause marketing opportunities. Kylie Cosmetics, which has been a powerhouse of beauty scarcity, has launched its Smile Lip Kit, sales of which will benefit the cleft charity, Smile Train.
The kit comprises a Matte Liquid Lipstick, a long-wearing, moisturizing lipstick with high intensity pigment, and a Lip Liner, a creamy lip pen, and sells for $29.00 exclusively on KylieCosmetics.com, while supplies last.
"As the ambassador for Smile Train, I am excited to have the opportunity to donate 100% of the net proceeds from my newest Lip Kit 'Smile' to this amazing organization," said Jenner. "It is incredible to know that in doing so I am helping give thousands of cleft children around the world new smiles."
"Smile Train is grateful for Kylie's 'commitment and efforts to support children living with untreated clefts," said Susannah Schaefer, CEO of Smile Train. "We are excited to be able to provide children born with clefts with new smiles and a fresh opportunity to lead full and productive lives."