Marc Jacobs Beauty has announced Kaia Gerber as the new face of the brand in the first official campaign images. The campaign will appear in print, outdoor and digital promotions for the prestige beauty brand.
“We’ve been really fortunate to have had incredible women represent Marc Jacobs Beauty—from Edie Campbell to Jessica Lange—and are excited to add Kaia Gerber to that list,” said Jacobs. “Shooting her for the beauty campaign was fantastic in every way—her beauty, her charm, her incredible personality, and her professional work ethic, proved the apple doesn’t fall far from the tree.”
The new spring beauty collection will include the O!Mega Lash mascara in vibrant colors, Matte Highliner, and Le Mar Liquid Lip Crème. The products will be available at Sephora worldwide, select Marc Jacobs stores, Neiman Marcus, Bergdorf Goodman, Harrods, John Lewis and www.marcjacobsbeauty.com.