After finding success at its locations in Los Angeles, Dallas and Midtown New York City, Blushington Makeup & Beauty Lounge has opened yet another NYC location, this time at 1159 Lexington in the Upper East Side. This location will act as Blushington’s first retail flagship store and will help grow the brand from service destination to fully integrated retail location.
The new location’s concept and design was brought to life with the help of Royal Promotion Group (RPG).
Founder and CEO of RPG, Bruce Teitelbaum, stated “The environment showcases an elegant, modern and glamorous lifestyle aesthetic. We paired Art Deco detailing with elements of Blushington's signature décor to create a fresh take on their existing design."
Bushington CEO, Natasha Cornstein said, “Today's modern woman values a luxury experience paired with artful curation. We've created an oasis for women of all ages to experience personalized makeup applications alongside expertly curated brands. Whether our customers are spending the afternoon with us, popping in for an express service, refreshing their makeup bag or discovering new brands, the Blushington experience is always rewarding."
Stephi Maron, founder and chief creative officer, was quoted saying, “I want to make beauty as accessible and enjoyable for all women. I work carefully with my team of expert artists to select the best and most essential items. Our mission is to make women feel confident and beautiful."
Beauty brands such as Becca, Jouer and Julie Hewett will be available at the new NYC location.