Sexual wellness brand Lelo has expanded into the makeup category with two matte lipsticks, Stylo and Liquid.
Each lipstick comes in five shades, formulated to have a buttery, non-drying result that lasts all day.
This lipstick is an extra creamy matte lipstick, with a formulated blend of herbal-infused butter that provides emollient and antioxidant properties and regenerates lips for a youthful, plump appearance.
Shades include: Notorious, One Night Stand, Rebel, Come on Over and Screwed.
This liquid formula lasts up to 12 hours and offers high-coverage and a lightweight feeling while preserving comfort and hydration.
Shades include: Freak, Horizontal Tango, Booty Call, Hot AF and Nymph.
Lelo Makeup will be available on lelobeauty.com, lelo.com, Amazon, Sephora, Cult Beauty and FeelUnique.
Luka Matutinović, Lelo CMO, said, "Stepping into the realm of beauty is a groundbreaking moment set to transform the industry as we know it. With an unrivalled track record in revolutionizing the sex toy market, Lelo is now poised to redefine the beauty world. After two decades of pushing boundaries and setting new standards, we are ready to revolutionize the very concept of beauty on a global scale."