Skin care brand Bubble has named actress Leighton Meester its first global brand ambassador. This collaboration launches with Bubble’s new 360-degree brand campaign, "Radical Joy," a celebration of effective yet fun skin care. The move comes amid a potential sale of the brand, which has become a darling of Gen Z and Gen Alpha shoppers.
Meester will appear in social, digital, out-of-home and retail advertisements, bringing the "Radical Joy" message to a wide audience. This campaign reinforces Bubble’s mission: to make high-quality skin care accessible, enjoyable, and anything but ordinary.
Fans can see Meester using her favorite Bubble products, including Soft Launch Hydrating Cream Cleanser, Cosmic Silk Hydrating Milky Toner, Day Dream Tone & Texture Serum, Water Slide Hydration Boosting Serum, Slam Dunk Hydrating Moisturizer, and Talk Back Lip Serum. These featured products will be available for purchase at a dedicated display in Ulta stores nationwide starting in October.
"With Radical Joy, we're showing that fun and high-performance skin care don't have to be mutually exclusive," said Shai Eisenman, founder and CEO of Bubble. "We've always believed that joyful, efficacious skin care should be for everyone, and that's exactly what Leighton represents. She's aspirational yet relatable, and brings this campaign to life in the most authentic way."Bubble
"Bubble proves that skin care can be powerful without being overly complicated," said Meester. "Their mission to make effective skin care accessible to everyone really resonated with me. I hope this campaign inspires people to find a little more joy in their daily routine."
"With Radical Joy, we're showing that fun and high-performance skin care don't have to be mutually exclusive," said Shai Eisenman, founder and CEO of Bubble. "We've always believed that joyful, efficacious skin care should be for everyone, and that's exactly what Leighton represents. She's aspirational yet relatable, and brings this campaign to life in the most authentic way."
Previously (August 29, 2025): Bubble Skincare has reportedly enlisted Centerview Partners, an investment banking advisory firm, to explore a potential sale.
Centerview has been involved in deals regarding other hot brands, including Augustinus Bader, Dr. Squatch and Il Makiage, as well as deals involving legacy players such as Kenvue and Revlon.
In July 2025, Global Cosmetic Industry reported that legacy beauty companies may seek growth by selling off weaker brands and acquiring faster-growing upstarts.
Bubble has been an industry darling, propelled both by its appeal to the burgeoning Gen Alpha shopper, as well as its cross-generational relevance.
In February, Bubble founder Shai Eisenman noted, "The industry moves fast. New products, new trends, new ingredients—there’s always something. But for younger consumers, that kind of constant change isn’t always a good thing. What they need isn’t more, it’s clarity."
We will update this story as new information becomes available.
