Skkn by Kim Makeup is set to relaunch January 26, 2024, pairing "skin-loving formulas" and "high-performance glam."
The relaunch comes amid reports that namesake influencer Kim Kardashian has attempted to buy out Coty's stake in the brand. Coty first took a 20% stake in the business in 2020.
In a social media post, Kardashian highlighted the new makeup range's clean and hydrating elements, a nod to the increasing hybridization of the color cosmetic sector.
Key SKUs include:
- Soft Matte Lip Color lipsticks in 10 matte shades
- Lip Liner pencils in 15 lightweight shades; this is the one SKU in the range that specifically calls out skin-friendly ingredients, including organic jojoba oil and squalane
- Classic Mattes Eyeshadow Palette, featuring 12 warm and cool nude shadows in silky matte finishes