Versed Expands Into Makeup: Skin Care-Infused, Affordable and High-Performance

Versed is expanding from skin care into makeup with the launch of its newest makeup collection, available exclusively on versedskin.com + Target.com as of 2/18.

Versed is known and loved for shaking up the drugstore shelves with accessible, high-performance, clean skin care, priced below $25 per product.

The comprehensive collection includes complexion, eyes, lip and skin tools, with pricing ranging from $10.99-$19.99; all products feature power house skin care ingredients at active levels.

Per Versed, every makeup product in the new collection was created as skin care-led and color-driven, formulated with active yet non-irritating ingredients that keep all skin types calm and balanced.

The new collection includes: 

• Skin Solution - Multi-Serum Skin Tint Spf 40
• Skin Solution - Serum Concealer
• Shade Swipe - Blush Stick
• Warm Dimension - Bronzer Stick
• High Points - Illuminating Stick
• Day Lash - Lifting And Defining Mascara
• Sheer Stay - Liquid Eyeshadow
• Easy Brow - Tinted Brow Gel
• Soft Gloss - Tinted Lip Serum
• Cashmere Color - Smoothing Lip Blush
• Cloud Wrap - Lip Recovery Mask
• Cloud Polish - Exfoliating Lip Scrub
• Smooth Skin - Face Primer
• Face Diffuser - Multi-Tasking Brush

High Points Illuminating Stick, Cashmere Color Smoothing Lip Blush, and the Face Diffuser Multi-Tasking Brush.VersedLola Gonzalez, creative director, Versed says, “Versed Makeup is makeup that’s good for your skin. As skin care experts, we know that everything you put on your skin is an extension of your skin care. So we created products with effective skin care ingredients that won’t undo the work you put into your routine, without compromising on color payoff or coverage. This is makeup that feels like skin care. From the packaging to the shades, we’re bringing you an elevated experience and making it accessible.”Skin Solution Multi-Serum Skin Tint SPF 40, lightweight coverage meets SPF protection with active skin care benefits for all-day hydration.Versed

Justine Wu, product development, Versed says, “Beauty consumers are becoming more sophisticated—they want skin care benefits in makeup, but they also want good coverage and payoff, and they want it all in a beautiful package. From our research and personal experience, we found that there was always a compromise; products that felt good on the skin but didn't last or the ones that had the right level of pigment but didn't have the benefits we were looking for.” 

Wu adds, “As a skin care brand, we have the expertise to deliver on the skinification of makeup--from the ingredients to the textures--and create a solution in makeup that we haven't seen, particularly at an accessible price point. And, in conjunction with our brand refresh [revealed in January 2025], it felt like the perfect time to also introduce a more prestige-level look and feel to mass market makeup.”