Consumers want results with minimal effort, making hybrid products that deliver the best of makeup and skin care in one package the ideal solution for today's beauty market.
Hybrid concepts can embrace innovative ingredients in traditional formulas, such as hydrating lip products or conditioning mascaras, while also offering simplified, eco-conscious routines.
These products reward frequent use by improving the skin's appearance over time, even while offering instant benefits found in makeup. Here, Caren Dres-Hajeski of Acme-Hardesty offers her insights into how brands can capture the trend.
Further viewing: "Blue (Beauty) is the New Green"