Cohere Beauty's New Innovation Collaborative Aims to Get Brands to Market Faster

Cohere Beauty's Innovation Collaborative includes, from left, Shari Matras, strategic innovation adviser; Tony Kirk, chief operating officer; and Chad Conger, SVP front end innovation.CohereManufacturer and incubator Cohere Beauty has launched the Innovation Collaborative, a full-service innovation platform that will support customer innovation with R&D, brand innovation and operational services.

The Innovation Collaborative will help clients keep abreast of the latest ingredients, technology and formulations in the service of generating innovation "unique to" client brands' identities.

In addition, the platform will optimize these concepts for "consumer viability," per Cohere Beauty, while helping clients navigate regulatory compliance  "to ensure seamless commercialization."

Cohere Beauty's Innovation Collaborative includes Tony Kirk, chief operating officer; Chad Conger, SVP front end innovation; and Shari Matras, strategic innovation adviser.

"As Cohere Beauty constantly aims to exceed our brand partners' expectations, the Innovation Collaborative's purpose is to embed itself within the DNA of each brand customer throughout the entire innovation journey in order to seamlessly translate their product vision into reality," said CEO Christine Staples. "The Innovation Collaborative also fills a gap—as the beauty industry continues to evolve—by providing a comprehensive, full-service approach to innovation through best-in-class support and guidance that sets our brand customers apart."

Staples added, "The Cohere Beauty Innovation Collaborative is home to an exceptional team bringing forth not only robust brand experience and expertise but also a unique perspective having lived in their customers' shoes. This understanding enables our team to offer cutting-edge solutions that turn our brand partners' dreams into reality."